Brand Tone

Friendly, Welcoming, Community-Focused, Supportive, Artisanal, Unique, Passionate, Creative and Engaging

Brand Values

• •Supporting Local Community & Artisans
• •Handmade and Unique Quality
• •Customer Experience
• •Small Business Advocacy
• •Giving Back

Best Practices

• •Emphasize "Local" and "Handmade": Consistently highlight the connection to local artisans and the unique, handcrafted nature of the products. Use phrases like "crafted by local hands," "support your community," and "one-of-a-kind."
• •Use a Warm, Personal Voice: Write as if you're speaking directly to a friend or community member. Use welcoming language like "Hello there!", "Come on in!", and share personal touches where appropriate (like Mandy's story).
• •Focus on the "Why": Remind customers of the impact their purchases have – supporting small families, local creators, and the community. This taps into the value of giving back.
• •Showcase the "Treasure Hunt" Experience: Use words that evoke discovery, uniqueness, and charm. Encourage browsing and the joy of finding something special and unexpected.
• •Be Authentic and Passionate: Let the genuine passion for the products, the artisans, and the community shine through in your wording. Avoid overly corporate or generic language. The story of the business starting from a hobby is a good example.

Social Perception

Positive, A Hub for Local Artisans, Community-Minded, A "Treasure Trove"

Copy Examples

• •Website Homepage Banner: "Discover Unique Finds & Support Local Makers at BeeyondTreasures! Your home for handcrafted decor, charming gifts, and creative inspiration. Come say hi and see what treasures await!"
• •Social Media Post (New Artisan Spotlight): "Hello, creative community! ✨ We're buzzing with excitement to introduce our newest local artisan, [Artisan Name]! Their stunning [product type] is a true labor of love. Pop in this week, meet the maker (if applicable), and find a one-of-a-kind piece that tells a story. #ShopSmall #SupportLocalArt #BeeyondTreasures"
• •Product Description (Handmade Candle): "Light up your world with more than just a flame. Our [Scent Name] candles are hand-poured with love by a local artisan, bringing a touch of warmth and unique charm to your home. The perfect little treasure for yourself or a thoughtful gift."
• •Workshop Promotion: "Unleash your inner creative! 🎨 Join us for our [Workshop Name] workshop on [Date] at [Time]. Mandy and our talented local crafters will guide you through creating your own [Project Type]. It’s more than a class, it’s a chance to connect and make something beautiful! Spaces are limited, book your spot on our website!"
• •Email Newsletter Snippet: "Hello Treasure Seeker! Mandy here 👋. Just wanted to share some of the beautiful new arrivals fresh from our local artisans' hands – from gorgeous refinished furniture to unique home accents, there's always something new to discover at BeeyondTreasures. Plus, your support means the world to our family and our incredible makers!"