Brand Tone

Aspirational yet Accessible, Trendy and Youthful, Confident and Empowering, Chic and Elegant, Friendly and Engaging

Brand Values

• •Elegance & Class
• •Simplicity
• •Versatility
• •Style Empowerment
• •Quality
• •Proudly Made In India

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe the brand's tone (e.g., elegant, confident, youthful, friendly) and those that don't (e.g., overly casual, sarcastic, overly formal). Provide examples of "do's and don'ts."
• •Focus on "Elegant Simplicity": Consistently weave in keywords like "elegant," "classy," "chic," "simple," and "versatile" naturally within the copy across all platforms.
• •Speak to Aspiration, Deliver Accessibility: Use language that inspires and makes customers feel they are investing in a refined image, while ensuring the calls to action and product information are clear and straightforward.
• •Visual and Textual Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic of the brand (pastel palettes, clean model shots). For instance, if images are soft and elegant, the copy should mirror that feel.
• •Engage Authentically: When interacting on social media or responding to customer inquiries, maintain the established friendly yet sophisticated tone. Personalize responses where possible while staying true to the brand voice.

Social Perception

Positive perception among followers on social media (Instagram, Facebook), admiring clothing designs and styles. Building community primarily through its own channels.

Copy Examples

• •Instagram Post (New Dress Launch): "Unlock your inner icon. ✨ Our new [Dress Name] dress blends timeless elegance with a modern twist, perfect for making unforgettable moments. Simple, chic, and effortlessly you. Shop the collection now! #Bevoguish #NewCollection #ElegantStyle #PastelPerfect #WesternWear"
• •Facebook Ad (Targeting young professionals): "Elevate your everyday. Bevoguish brings you western wear that’s as versatile as you are – from boardroom chic to weekend glam. Discover sophisticated styles, crafted with care. Proudly Made in India. Tap to explore! #BevoguishStyle #WorkToWeekend #ClassyFashion #IndianBrand"
• •Website Banner (Homepage): "Simplicity is the Ultimate Sophistication. Discover Bevoguish – Where elegant designs and pastel dreams come to life. Dress the part, feel the confidence."
• •Email Subject Line (Sale Promotion): "✨ Your Style Upgrade Awaits | Elegant Western Wear Now On Sale! ✨"
• •Product Description Snippet (for a co-ord set): "Meet your new power pairing. The [Set Name] Co-ord Set offers a flawless fusion of comfort and class. Designed for the woman who embraces effortless elegance, its soft pastel hue and clean lines make a subtle yet striking statement. Perfect for any occasion where style is key."