Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Community-Focused, Empowering, Trendy and Fashion-Forward

Brand Values

• •Affordability
• •Trendiness
• •Quality
• •Customer Satisfaction & Service
• •Empowerment & Confidence
• •Community
• •Personal Connection

Best Practices

• •Know Your Voice, Live Your Values: Always refer back to the core brand tones (Friendly, Enthusiastic, Community-Focused, Empowering, Trendy) and values (Affordability, Trendiness, Quality, Customer Satisfaction, Empowerment, Community, Personal Connection). Ensure every piece of copy reflects these.
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" when referring to the brand and speaking directly to the customer as part of that community (e.g., "Hey babes," "Join us," "We've got you covered").
• •Embrace Emojis and Conversational Starters: Continue using emojis appropriately to add personality and warmth. Start communications with friendly greetings like "Hey gorgeous," "Hi lovely," to maintain an approachable feel, especially on social media.
• •Highlight Benefits Beyond the Product: Focus not just on the clothes, but on how they make the customer *feel* (e.g., confident, beautiful, empowered, ready to take on the day). Connect purchases to the brand's mission of empowerment and affordability.
• •Maintain the Personal Touch: Where appropriate, continue to let the owner's passion (Kim's voice) shine through, especially in "About Us" sections, email newsletters, or personal messages within social media. This reinforces the trust and personal connection customers value.

Social Perception

Beetrendyboutique.ca is perceived very positively by its customers. High Trust and Loyalty. Valued for Service and Quality. Seen as Affordable and Stylish. Community Hub. Reliable Online Retailer.

Copy Examples

• •Hey gorgeous! ✨ Get ready to turn heads in our new 'Sunset Dreams Maxi Dress'! Perfect for those warm evenings and feeling fabulous. Affordable, chic, and oh-so-you! 😉 Tap to shop and let your confidence bloom! #BeetrendyBabe #NewCollection #AffordableStyle #CanadianBoutique
• •Hey babes! 🎉 Our 'Treat Yourself' Sale is ON NOW! Snag those trendy pieces you've been eyeing at prices you'll LOVE. Because you deserve to feel amazing without breaking the bank! 😉 Shop link in bio! What are you hoping to find? Let us know below! 👇 #BeetrendySale #FashionDeals #ShopSmallCanada #FeelGoodFashion
• •💖 Your Weekly Dose of Trendy is Here, [Customer Name]! + A Special Note from Kim! (Body Snippet): Hi [Customer Name], Kim here! 👋 I'm so excited to share our latest obsession-worthy arrivals with you this week. We've handpicked these beauties to make you feel confident and stylish. Come join our Sip and Shop tonight at 8 PM MST on Facebook Live to see them in action! Let's find your next favourite outfit together!
• •GRWM! ✨ Styling our bestselling 'City Chic Blazer' 3 ways! Which look is your fave? Let me know! 👇 P.S. Looking trendy doesn't have to be expensive! 😉 #StyleHack #OOTDInspo #BeetrendyBTQ #AffordableFashionCanada #WearItYourWay
• •Empowering Women with Trendy, Affordable Fashion. ✨ Feel Beautiful, Feel Confident, Feel You. Shop New Arrivals Now!