Brand Tone

Curious, respectful, and slightly macabre, avoiding overt shocking or gory elements. It's direct, descriptive, professional, and serious, maintaining a reverence for specimens.

Brand Values

• •Preservation
• •Curiosity
• •Ethical Sourcing
• •Artisanship
• •Expression

Best Practices

• •Use a "Curious & Respectful" Vocabulary: Consistently use words like "specimen," "preserve," "natural history," "intricate," "artisan," and "ethically sourced." Avoid sensational or shocking language; let the products speak for themselves.
• •Tell a Story: Frame each product not just as an object for sale, but as a piece with a history and a purpose, whether for study, art, or memorialization.
• •Emphasize Ethical Sourcing: Regularly and clearly state the commitment to ethical practices in product descriptions and site-wide messaging. This builds crucial trust and aligns with the values of the target community.
• •Maintain a Professional and Clean Aesthetic: The tone is not just in the words, but in the presentation. The clean, somewhat academic feel of the website should be mirrored in all communications.
• •Lean into the Niche: Don't shy away from the "odd" aspect of the brand. Use the unique brand name and product line as a strength to attract a dedicated audience that appreciates the unconventional.

Social Perception

For its target audience (collectors, artists, enthusiasts), Beetle Soup is perceived as a legitimate, dedicated, and trustworthy small business, due to its professional website and clear focus on in-house preservation. The general public might have mixed reactions ranging from fascination to discomfort due to the nature of the products, though the brand name is likely seen as quirky and memorable within its niche.

Copy Examples

• •Behold the intricate beauty of the European Starling, captured in a timeless glass cloche. Every feather, every delicate bone, is meticulously preserved in-house to honor its natural form. A perfect centerpiece for the discerning collector and a testament to the quiet elegance of the avian world.
• •There's a universe in the details. Our latest collection explores the miniature worlds of insect life, each specimen a unique piece of natural art. For those who find beauty in the unexpected. #OdditiesAndCuriosities #TaxidermyArt #NaturalHistory #BeetleSoup
• •Where Curiosity Thrives. Explore our handcrafted collection of natural specimens and embrace the beauty of the beautifully bizarre. Every piece tells a story. What will yours be?
• •Beetle Soup was born from a fascination with the stories that nature leaves behind. We are dedicated artisans who believe in ethical preservation, transforming the ephemeral into the eternal. This is more than a shop; it's a sanctuary for the curious soul.
• •New Arrivals for the Inquisitive Collector 🦋