Tono de Marca

Artisanal, Trustworthy, Natural

Valores de Marca

• •Purity and Quality
• •Craftsmanship and Tradition
• •Community and Connection
• •Sustainability
• •Authenticity

Mejores Prácticas

• •Always place the core values of purity (100% Canadian beeswax) and craftsmanship at the forefront of any copy. These are the primary differentiators and the foundation of the brand's trustworthy reputation.
• •Instead of just stating facts, describe the experience. Use words like "warm glow," "subtle honey scent," "luminous light," and "enchanting alchemy" to connect with the customer on an emotional and sensory level, reinforcing the natural and artisanal tone.
• •Weave the brand's rich history (founded in 1994), its location (Revelstoke, BC), and the generational aspect into the narrative. This adds depth, authenticity, and reinforces the image of a trusted, long-standing artisan company.
• •While the tone is artisanal, the wholesale audience requires professionalism. Combine poetic, product-focused language with clear, trustworthy business terms regarding quality, sourcing, and partnership benefits (e.g., "money-back guarantee," "reliable supplier").
• •Consistently educate the audience on the benefits of beeswax—it's sustainable, it's natural, it supports pollinators, and it burns cleanly. This reinforces the brand's values and gives customers a compelling reason to choose Beeswax Works over competitors.

Percepción Social

Beeswax Works is perceived by the public and its customers as a high-quality, reliable, and authentic Canadian artisan brand. Customers feel a strong connection to the natural and handmade aspects of the products, often commenting on the superior scent and aesthetic compared to other candles. The brand is seen as a dependable supplier for wholesale clients and a source of beautiful, meaningful gifts for retail customers. The overall perception is one of trustworthiness and excellence in its niche of pure beeswax candles.

Ejemplos de Copy

• •Headline: Stock the Glow of Pure Canadian Craftsmanship. Body: Partner with Beeswax Works and offer your customers more than just a candle—offer them an authentic, handcrafted piece of Revelstoke, BC. Since 1994, we've been pouring our passion for tradition and purity into every candle. Made from 100% Canadian beeswax for a cleaner, longer burn and a scent only nature can produce. Log in to your wholesale account to explore our new seasonal collection.
• •Caption: The heart of our studio is the alchemy of turning pure, golden beeswax into light. Each of our hand-poured pillar candles is a testament to this craft—unfussy, long-burning, and radiating a warm, honey-scented glow. Pure. Simple. Light. ✨ #BeeswaxWorks #HandmadeInCanada #BeeswaxCandles #ArtisanMade #NaturalLiving
• •Headline: Light Your Home, Purify Your Air. Body: Did you know pure beeswax candles release negative ions that naturally clean the air of dust and allergens? Our candles are handcrafted from 100% Canadian beeswax—a renewable resource that supports our planet's precious pollinators. Make a beautiful and healthy choice for your home. Shop the collection today!
• •Text: Since 1994: The Art of Pure Beeswax. Handcrafted in Small Batches for Quality You Can Trust.
• •Name: Laughing Buddha Beeswax Candle. Description: Invite joy and tranquility into any space with our Laughing Buddha candle. Meticulously crafted from 100% pure Canadian beeswax, this piece not only delights the eye but also fills the room with a subtle, sweet fragrance of honey. A perfect gift to bring a smile, it represents our commitment to creating light that is both beautiful and meaningful.