Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Oriented, Knowledgeable & Guiding, Modern & Innovative

Brand Values

• •Discovery & Exploration
• •Quality
• •Convenience
• •Connection & Community
• •Customer-Centricity
• •Passion for Beer

Best Practices

• •Always Lead with Passion and Enthusiasm: Whether it's a new beer arrival or a feature of a tap system, the copy should convey genuine excitement for the world of beer. Use vivid, appealing language.
• •Embrace a Friendly, Conversational Voice: Avoid overly formal or technical jargon unless explaining a specific product feature clearly. Address the customer like a fellow beer lover. Ask questions, use contractions, and maintain an approachable feel.
• •Focus on the "Experience" and "Discovery": Highlight not just the products, but the joy of trying new beers, the convenience of home draught, and the community of beer enthusiasts. Frame Beerwulf as a guide on a flavour journey.
• •Be Knowledgeable but Inclusive: Share interesting facts about beers, breweries, or brewing processes, but do so in a way that educates and invites, rather than excludes or intimidates those newer to craft beer.
• •Maintain a Consistent Visual and Verbal Identity Across Platforms: Ensure that the tone used on social media aligns with the website, emails, and any other customer-facing communication. This reinforces brand recognition and trust. Regularly review content to ensure it aligns with the established tone and values.

Social Perception

Generally perceived as a significant player in the online beer retail market, particularly for those interested in home draught systems and a diverse beer selection.

Copy Examples

• •Headline (Enthusiastic, Discovery): Your Next Favourite Beer is Waiting. Tap Into Adventure with Beerwulf. Body: Tired of the same old brews? Dive into a world of flavour! From crisp IPAs to rich stouts, and everything in between, Beerwulf brings the brewery experience to your doorstep. Explore, taste, and cheers to discovery!
• •Social Media Post (Friendly, Community): Weekend plans? 🍻 We're thinking fresh pints at home with good company! What are you pouring from your SUB or BLADE? Share your setup and tag a mate you'd share a cold one with! #Beerwulf #HomeBarHeroes #CraftBeerLove
• •Email Subject (Convenience, Quality): Bar-Quality Pints, Zero Hassle. Your Living Room Just Got an Upgrade. Body: Imagine this: perfectly chilled, brewery-fresh draught beer, poured by you, in the comfort of your home. With Beerwulf's home draught systems and wide keg selection, it's not a dream. Order today, and let the good times flow. Effortlessly.
• •Product Description Snippet (Knowledgeable, Passionate): Meet the [Brewery Name] [Beer Name] – a true masterpiece. Crafted with [mention key ingredients/process], this [beer style] offers tantalizing notes of [flavour profile]. Perfect for [pairing suggestion] or simply savouring the artistry in every sip. We’ve explored the world of beer, so you can enjoy its finest.
• •Website Banner (Modern, Innovative): The Future of Beer is Here. Discover Our Marketplace: More Brewers, More Choice, All Beerwulf. Body: We're expanding! Explore an even wider selection of craft beers, ciders, and more from exciting new breweries, all in one place. The ultimate beer discovery platform, now even better.