Brand Tone

Humorous, Irreverent, and Playful

Brand Values

• •Fun and Humor
• •Social Connection
• •Playful Responsibility
• •Practicality and Reusability

Best Practices

• •Embrace the Pun: Consistently use wordplay and double entendres related to the name. The humor should be cheeky and witty, not crude.
• •Use "Practice Safe Drinking" Everywhere: This tagline is the cornerstone of the brand's identity. It should appear in social media bios, email footers, and product packaging to reinforce the playful-yet-responsible message.
• •Keep it Casual and Conversational: Write like you're talking to a friend. Use contractions, light humor, and an upbeat tone. Avoid overly technical or formal language.
• •Focus on the "Fun" and "Function": Always balance the two core appeals. Highlight the humor and novelty of the product, but don't forget to mention its practical benefits like insulation and grip.
• •Leverage User-Generated Content: Encourage customers to share photos and stories. Reposting their content with brand-aligned captions not only provides social proof but also naturally perpetuates the fun, community-oriented brand voice.

Social Perception

The public perceives Beer Rubbers primarily as a novelty or gag gift, a functional accessory, and a memorable and unique product.

Copy Examples

• •Your beer deserves protection. Keep it cool, dry, and ridiculously fun. Don't go bare. #PracticeSafeDrinking
• •Meet The Only Reusable Rubber you'll need this weekend. It grips your bottle, keeps it cold, and is always ready for another round. It’s not just a koozie, it's a conversation starter.
• •We’d Never Ghost You. Here’s 15% Off Your First Order.
• •That Friday feeling. Don't forget to wrap it up before you party down. 😉 #BeerRubbers #PartyOn
• •Life’s too short for warm beer and wet hands. Slide into our DMs... and slide a Beer Rubber onto your bottle.