Brand Tone

Proudly American & Innovative, Eco-Conscious & Responsible, Durable & High-Quality, Rider-Focused & Community-Oriented, Enthusiastic & Fun, Direct & Informative

Brand Values

• •Sustainability: Core to their identity, using recycled materials and offering a recycling program.
• •Durability & Quality: Creating long-lasting products from robust materials.
• •Innovation: Revolutionizing the industry with unique aluminum designs and features like adjustable wheelbases and finger grommets.
• •American Made: Commitment to manufacturing in the USA.
• •Customization & Rider Experience: Offering personalized options and focusing on control and a smooth ride.
• •Customer Satisfaction: Implied through their made-to-order process and positive customer testimonials.

Best Practices

• •Embrace the "Eco-Warrior" with an American Spirit: Always lead with sustainability and the "Made in USA" aspect. Use terms like "revolutionary," "innovative," but keep it grounded in the tangible benefits of recycled aluminum (durability, unique ride).
• •Speak to the Rider's Experience: Focus on the feeling of riding a Beercan Board – smooth, controlled, stable, fun. Use active language that evokes movement and enjoyment.
• •Be Confidently Durable, Not Arrogantly Indestructible: Highlight the toughness and longevity ("built to last," "nearly impossible to destroy") but avoid making absolute claims that could be challenged. The recycling program itself acknowledges eventual wear.
• •Maintain a Friendly, Slightly Playful Enthusiasm: Reflect the fun of longboarding and the cleverness of the brand name through engaging product names and an approachable, sometimes humorous (but not silly) voice, especially on social media.
• •Be Transparent and Informative: Clearly communicate the materials, manufacturing process (hand-made, made-to-order), and unique features (finger grommets, bottle caps, TruckTrax). This builds trust and reinforces the quality message.

Social Perception

Positive: Customers generally appreciate the unique design, durability, and eco-friendly nature of the boards. The "Made in USA" aspect is also a plus for many. Innovative & Unique: Recognized for using unconventional materials and for their distinct look and features. Heavy but Sturdy: The weight is a frequently mentioned characteristic. While some find it a drawback for carrying, others see it as contributing to stability and a solid ride. Eco-Conscious Choice: The brand is seen as a greener alternative in the skateboarding market. Good for Specific Riding Styles: Often recommended for cruising, freeriding, and even downhill due to their stiffness and stability. Some also find them suitable for rain or wet conditions. Responsive Customer Service/Engagement: The brand appears to engage with customers and potential customers on platforms like Kickstarter and esk8 forums.

Copy Examples

• •Headline (Website/Ad): Ride the Revolution. American-Made Recycled Aluminum Longboards. Built for Good Times, Built to Last.
• •Social Media Post (Instagram/Facebook): Carve your own path, sustainably. ♻️ Our boards aren't just made from recycled aluminum; they're crafted for an unmatched, smooth ride that respects the planet. What color will your Beercan Board be? #BeercanBoards #SustainableSkating #MadeInUSA #AluminumLongboard #EcoFriendly
• •Product Description Snippet (for a durable model): Meet the [Board Name] – your trusty steed for concrete adventures. Engineered from 100% recycled U.S. aluminum, it’s not just tough, it’s Beercan tough. Ready for any curb, any cruise, any challenge. Plus, with our signature finger grommets, carrying your ride is a breeze. #NearlyImpossibleToDestroy #RideRecycled
• •Email Subject Line (Promotional): 🇺🇸 Roll into Summer on a Beercan Board - Custom & Eco-Friendly!
• •TikTok Video Concept/Caption: Video: Quick cuts of a board being assembled in the US factory, then someone smoothly riding it, ending with a shot of the recycled materials. Caption: From recycled cans to epic rides! 🤘 American made, planet-friendly. That’s how we roll at Beercan Boards. Get yours! #BeercanBoards #MadeInUSA #Recycled #Longboarding #SkateLife #Innovation