Tono de Marca

friendly, approachable, enthusiastic, and community-oriented

Valores de Marca

• •Passion for Craft Beer
• •Wide Selection & Choice
• •Community & Connection
• •Knowledge & Expertise
• •Customer Experience

Mejores Prácticas

• •Know Your Audience: Understand who you're talking to – craft beer enthusiasts who appreciate knowledge but also a relaxed, friendly vibe. Tailor language accordingly.
• •Be Authentic & Passionate: Let genuine enthusiasm for craft beer shine through in all communications. Avoid overly corporate or generic language.
• •Use Engaging Questions & Calls to Action: Encourage interaction by asking questions ("What are you drinking tonight?") and inviting people to visit or participate in events.
• •Show, Don't Just Tell: Use vibrant images and videos of your beers, your store, your staff, and your customers enjoying themselves (with permission) to convey the atmosphere and community.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, in-store signage, and by staff members is aligned to reinforce the brand personality.

Percepción Social

generally perceived very positively, a go-to destination for craft beer enthusiasts in Richmond and potentially Melbourne, with an extensive selection, knowledgeable and friendly staff, and overall welcoming environment. It’s considered a place with fair pricing and a great spot to discover new beers or enjoy favorites. The focus on events suggests it’s also seen as a social hub.

Ejemplos de Copy

• •Headline: Your Next Beer Adventure Starts Here! Body: Thirsty for something new? Dive into hundreds of craft beers at Beer 360. From hoppy IPAs to rich stouts, your new favourite is waiting on our shelves or pouring from our taps. Come say hi! #Beer360 #CraftBeerHeaven #RichmondAU
• •Headline: More Than Just a Beer Store – It's a Community! Body: At Beer 360, we're all about sharing the love for great brews. Join us for our next tasting event, or just pull up a stool and chat with fellow beer lovers. Check our Insta for what's on tap this week! #BeerFriends #CraftCommunity #MelbourneBeer
• •Headline: Tap List Looking TASTY! Body: Fresh kegs tapped and the fridges are stocked! Whether you're hunting a rare gem or a refreshing classic, we've got you covered. Swing by 468 Bridge Road – your taste buds will thank you! #NewBeers #RichmondDrinks #CraftBeerLife
• •Headline: Got Beer Questions? We’ve Got Answers (and Beer!) Body: Our friendly crew lives and breathes craft beer. Not sure what to try? We love helping you explore our massive range and find the perfect brew. Don't be shy, ask away! #BeerExperts #FriendlyService #DiscoverBeer
• •Headline: Weekend Plans? Sorted. Body: Epic beers, good vibes, and maybe a tasty snack or two? Sounds like Beer 360 is calling your name. Bring your mates, make some new ones, and let's raise a glass to great craft beer! #WeekendVibes #BeerOClock #RichmondBar