Brand Tone

Bold, witty, and empowering, infused with a youthful, internet-savvy humor. It's casual and direct, balanced with an informative and transparent approach for product details.

Brand Values

• •Empowerment
• •Inclusivity & Support
• •Ethical & Conscious Production
• •Authenticity

Best Practices

• •Lead with Attitude: Always start with the bold, empowering voice. Product names and headlines should be witty and confident. Use the informative tone for the details (ingredients, how-to-use), but let the personality shine through first.
• •Speak the Language of Your Audience: Continue using culturally relevant slang and humor that resonates with your young, online-savvy demographic. Stay active on platforms like TikTok to keep the voice current.
• •Balance Sass with Sincerity: While the tone is playful and irreverent, always ground it in the brand's genuine values. When talking about ingredients or the brand's mission, be transparent and sincere to build trust. The "F*CKBOY REPELLENT" is fun, but the quality, vegan ingredients are serious.
• •Empower, Don't Just Sell: Frame your copy around the feeling the product gives the user\u2014confidence, power, radiance. The product is the tool; the customer's empowered feeling is the ultimate benefit.
• •Create a Tone-of-Voice Guideline: Document the brand's personality witty, bold, empowering, transparent) with examples of "what we sound like" and "what we don't sound like" to ensure anyone creating content, from social media managers to customer service reps, stays consistent.

Social Perception

A modern, edgy, and socially conscious beauty brand, known for unique, empowering products and aligned with ethical consumerism (vegan, cruelty-free). Perceived as supportive of diversity due to origins in promoting minority-owned businesses, with a strong online community fostered through influencer marketing.

Copy Examples

• •Instagram Post: Not just a glow. It's a warning label. Lock in your look and let them know who they're dealing with. #Legendary #Unapologetic
• •TikTok Video: Protected by F*CKBOY REPELLENT. He's not ready for this glow.
• •Product Description for 'STAY MAD': For the days when your success is their problem. Our 'STAY MAD' illuminating spray doesn't just set your makeup, it sets the tone. Infused with calming green tea and aloe, so you can keep your cool while they stay bothered. Shine on.
• •Email Newsletter Subject/Body: Your New Secret Weapon Has Arrived ✨ Tired of dull moments? Us too. That's why we create vegan, cruelty-free setting sprays that make you shine from the inside out. Find your power, lock in your look, and let your glow do the talking.
• •Facebook Ad: What's Your Sign? ✨ From Aries to Pisces, we've bottled your cosmic energy. Our Zodiac Illuminating Sprays are vegan, cruelty-free, and designed to match your unique celestial charm. Shop your sign and glow with the stars.