Brand Tone

Kind & Neighborly, Authentic & Transparent, Educational & Scientific, Positive & Uplifting, Playful & Engaging

Brand Values

• •Kindness
• •Community
• •Simplicity & Heritage
• •Science-Backed Efficacy
• •Authenticity
• •Sustainability & Ethical Practices

Best Practices

• •Always Lead with "Kindness" and "Neighborliness": Every piece of copy should exude warmth, welcome, and care. Use "Neighbor" when addressing the audience directly. Reinforce the "There is Beauty in Kindness" ethos.
• •Balance Storytelling with Science: Weave in the authentic founder and farm story to build emotional connection, but always support product claims with the "Clinically Kind®" science and the benefits of goat milk for the skin microbiome.
• •Be Authentic and Transparent: Avoid hype or overly aggressive sales language. Share the real benefits and the genuine passion behind the brand. If discussing ingredients or processes, be clear and honest.
• •Educate Gently: Provide valuable information about skin health, the microbiome, and the benefits of goat milk in an accessible and easy-to-understand manner. Position the brand as a knowledgeable friend.
• •Foster Community in Communication: Encourage interaction, share user-generated content (with permission), and make customers feel like they are part of the Beekman 1802 "Neighborhood." Use inclusive language.

Social Perception

Beekman 1802 is widely perceived as a trustworthy and high-quality brand, particularly cherished by individuals with sensitive skin. Customers connect deeply with the founders' story, the "kindness" philosophy, and the American-made, farm-fresh appeal. The brand is seen as wholesome, authentic, and community-oriented. The "Neighbor" nomenclature makes customers feel like part of a larger, caring family. There's an appreciation for the blend of traditional, natural ingredients (goat milk) with modern scientific validation of product benefits. The brand enjoys a high Net Promoter Score (NPS), indicating strong customer loyalty and advocacy.

Copy Examples

• •Headline: Hello, Neighbor! Discover the Clinically Kind® Difference. Body: Tired of skincare that promises the world but irritates your sensitive skin? At Beekman 1802, we believe in kindness – to your skin, to animals, and to our planet. Our goat milk skincare is scientifically proven to nourish your skin's microbiome, leaving it healthier and happier. Experience the glow of kindness.
• •Headline: From Our Farm, With Love. (And Science!) Body: It all started with 100 goats and an act of kindness. Now, we blend farm-fresh goat milk – packed with 31 essential nutrients – with cutting-edge skin science to bring you products that truly work. Gentle enough for sensitive skin, powerful enough to see results. Welcome to the Beekman 1802 family.
• •Social Media Post (TikTok/Instagram): Visual: Quick, engaging video showing product texture and application, perhaps with a goat cameo! Caption: Skin feeling stressed? 🐐 Our Bloom Cream is like a hydration hug for your face! Packed with goat milk goodness to calm, soothe, and make your skin barrier happy. #Beekman1802 #ClinicallyKind #GoatMilkSkincare #SensitiveSkinApproved #KindnessIsOurIngredient
• •Headline: The Secret's Out: Kindness is Your Skin's Best Friend. Body: For centuries, goat milk has been a natural remedy for sensitive skin. We've unlocked its power with our Clinically Kind® formulas, proven to balance your microbiome and strengthen your skin. Join our community of Neighbors who've found their healthiest skin through the simple power of kindness.
• •Email Subject: A Little Kindness Can Go a Long Way (Especially For Your Skin!) Body: Dear Neighbor, At Beekman 1802, we know that small acts of kindness can make a big difference. That’s why we pour kindness into every bottle, from our farm to your home. Our goat milk essentials are designed to be gentle, effective, and bring a little moment of joy to your daily routine. Discover your new favorite today.