Brand Tone

Authentic & Passionate, Nurturing & Caring, Artisanal & Quality-Focused, Peaceful & Inspired by Nature, Community-Oriented

Brand Values

• •Natural & Sustainable
• •Ethical Practices
• •Quality & Craftsmanship
• •Customer Well-being
• •Environmental Responsibility
• •Connection to Place

Best Practices

• •Always Lead with Authenticity: Share genuine stories, inspirations, and aspects of the soap-making process. Let Andrea's passion shine through.
• •Emphasize Nature and Sensory Details: Use descriptive language that evokes the scents, textures, and natural origins of the products. Connect to the Oregon coast and forest imagery.
• •Highlight Core Values Consistently: Regularly weave in mentions of natural ingredients, sustainability, ethical sourcing, and the handmade quality in product descriptions, social media posts, and "about us" content.
• •Maintain a Warm and Nurturing Voice: Communicate with customers in a friendly, caring, and approachable manner. Focus on how the products can bring joy, comfort, or well-being.
• •Visual Consistency is Key: Ensure that all visual content (photography, website design, social media graphics) reflects the natural, artisanal, and quality aesthetic of the brand, reinforcing the written tone.

Social Perception

High-Quality & Luxurious, Trustworthy & Ethical, Creative & Inspiring, Personal & Relatable, Associated with Nature and Wellness

Copy Examples

• •Meet 'Coastal Calm,' our newest artisan soap. Handcrafted with wild seaweed extracts from the Oregon shores and a whisper of sea salt, it’s your daily escape to the ocean. Gentle, nourishing, and purely Beekeepers.Wife. ✨ #NaturalSoap #OregonCoast #HandmadeLuxury #ShopBeekeepersWife #CoastalLiving
• •Unleash your inner artisan with our Signature Mango Maker's Blend. Crafted for a rich, silky lather and packed with skin-loving vitamins, this palm-free, food-grade blend is your canvas for creating truly luxurious soaps. Sustainably sourced, because we care for your craft and our planet. #DIYSoap #SoapMaking #EthicalSourcing #BeekeepersWifeCreates
• •From our forest home on the Oregon coast to yours, every bar of Beekeepers.Wife soap carries a story. A story of sustainable ingredients, passion for pure skincare, and the wild beauty that inspires us daily. Discover the care in every lather. #OurStory #InspiredByNature #EthicallyMade
• •(Video of stirring soap batter with natural botanicals) Infusing a little bit of Oregon forest magic into today’s batch! ✨ We believe in the power of nature to soothe and nourish. What natural scents make you feel at peace? #BehindTheScenes #ArtisanSoap #PlantBasedSkincare #BeekeepersWife
• •Kind to your skin, kind to the planet. At Beekeepers.Wife, our luxurious soaps are lovingly made with ethically sourced, plant-based ingredients and packaged with care. Experience the difference of truly natural skincare. Shop our collection today. #SustainableBeauty #EthicalChoice #VeganSoap #ShopSmall