Brand Tone

Friendly, Whimsical, and Encouraging

Brand Values

• •Creativity
• •Community
• •Quality

Best Practices

• •Maintain a Friendly and Encouraging Tone: Always use positive, warm, and inviting language. Phrases like "Happy Stitching!" or "We can't wait to see what you create!" reinforce the brand's supportive nature.
• •Incorporate Whimsical Language: Use words that evoke a sense of charm, magic, and playfulness to align with the aesthetic of the designs. Think "enchanting," "delightful," and "charming."
• •Foster Community Through Your Words: Actively encourage user interaction by asking questions, prompting them to share their work using a specific hashtag, and featuring customer creations in your content.
• •Keep it Simple and Clear: While the tone is whimsical, the instructions and product descriptions should be straightforward and easy to understand for crafters of all levels. Avoid overly technical jargon.
• •Use Visual and Emotive Words: Words like "cozy," "sparkling," "vibrant," and "charming" help potential customers visualize the final product and connect with the emotional aspect of creating something by hand.

Social Perception

Positive and Community-Focused

Copy Examples

• •Say hello to our newest little friend! ✨ This mischievous garden gnome is ready to add a touch of magic to your next project. Grab your hoop and let's get stitching! Download the pattern now and share your creations with #BeeGoodGnomes. We can't wait to see what you make! 🍄
• •Get into the festive spirit with our new Holiday Cheer embroidery bundle! 🎄✨ From jolly Santas to sparkling snowflakes, these designs are perfect for creating handmade gifts and decor. For a limited time, get the complete set at a special price. Let's make this holiday season extra cozy and creative! #BeeGoodEmbroidery #HolidayCrafts
• •Your Story in Stitches. Discover delightful embroidery designs that bring your creative ideas to life. From whimsical bees to charming seasonal patterns, find your next project here. Let's get stitching!
• •We're buzzing with excitement over this beautiful project by [Customer Name]! 😍 Look at how they used our 'Spring Bee' design on this lovely tote. Feeling inspired? We are! Share your Bee Good creations with us for a chance to be featured. #BeeGoodCommunity
• •Add a little buzz of happiness to your world with our signature bee embroidery pattern! This design is perfect for everything from custom t-shirts to adorable kitchen towels. The pattern is easy to follow and delivers a beautiful, professional-looking result every time. Let your creativity take flight! 🐝