Brand Tone

sincere, calming, and compassionate

Brand Values

• •Quality and Natural Ingredients
• •Well-being and Mindfulness
• •Social Responsibility
• •Sustainability

Best Practices

• •Maintain a Gentle and Empathetic Tone: Use soft, soothing language that evokes feelings of comfort and peace. Avoid overly salesy or aggressive language.
• •Highlight the 'Why' Behind the Brand: Consistently weave the brand story and its connection to the founder's inspiration and the partnership with St Helena Hospice into your messaging.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they contribute to a sense of well-being, relaxation, or tranquility.
• •Incorporate a Call to 'Feel,' Not Just to 'Buy': Encourage customers to imagine the experience of using the products – the scent, the ambiance, the feeling of calm.
• •Be Transparent and Authentic: Clearly communicate the brand's commitment to natural ingredients, sustainability, and its charitable partnership. This builds trust and loyalty.

Social Perception

Customers perceive the brand as offering high-quality, beautifully scented products that provide a sense of comfort and luxury, leading to high satisfaction. The partnership with St Helena Hospice enhances its reputation, fostering trust and goodwill.

Copy Examples

• •In the gentle flicker of a flame, find a moment of peace. Our natural essential oil candles and diffusers are crafted to bring tranquility to your space and support a cause close to our hearts. Light up your life with BeeForever.
• •Create your own sanctuary. Our Sandalwood candle, infused with calming essential oils, is the perfect companion for quiet moments and deep relaxation. Plus, every purchase helps support the incredible work of St Helena Hospice. #BeeForever #NaturalWellbeing #CandlesForACause
• •Embrace the art of unwinding. Our diffuser, filled with the purest essential oils, gently scents your home, promoting a sense of well-being and calm. A simple way to transform your space and elevate your mood.
• •BeeForever was born from a belief in the power of kindness and the simple joy of a beautiful fragrance. Inspired by a loved one, our mission is to bring a little more light and tranquility into the world, one candle at a time. We are proud to partner with St Helena Hospice, donating with every purchase to support their vital work.
• •A gift that gives back. Treat yourself or a loved one to the gift of serenity with our collection of natural candles and diffusers. Not only will you be giving a moment of peace, but you'll also be supporting a wonderful cause.