Brand Tone

Energetic, direct, and performance-focused, tailored for a fitness-oriented audience.

Brand Values

• •Performance
• •Strength
• •Energy
• •Results
• •Effectiveness

Best Practices

• •Speak the customer's language to build a cohesive brand identity.
• •Use strong verbs and active voice to create a dynamic and energetic tone suitable for a fitness brand.
• •Focus on clarity and directness in communication.
• •Maintain a consistent tone across all platforms and content.
• •Tailor messaging to resonate with the target audience in Brazil and Latin America.

Social Perception

A brand that is perceived as energetic, effective, and dedicated to helping customers achieve their fitness and performance goals.

Copy Examples

• •Unleash Your Inner Strength: Beefier supplements for peak performance!
• •Fuel Your Body, Maximize Your Results: Experience the Beefier difference.
• •Dominate Your Workout: Beefier's powerful formula delivers unmatched energy.
• •Transform Your Physique: Beefier helps you achieve your fitness goals faster.
• •Elevate Your Performance: Beefier is the ultimate supplement for serious athletes.