Brand Tone

Friendly, whimsical, and humorous

Brand Values

• •Creativity and Originality
• •Personal Connection
• •Quality
• •Community
• •Joy and Humor

Best Practices

• •Always Lead with Personality: Start with a friendly, informal tone. Use contractions (like "we're" and "it's") and speak directly to the customer as a fellow enthusiast.
• •Center the Characters: Make Miso the Corgi and Beamer the mutt the heroes of your brand story. Frame product descriptions and posts around their "adventures" and expressions.
• •Embrace Humor and Trends: Continue to tap into relatable, lighthearted internet humor and memes. This keeps the brand current and reinforces its fun-loving identity.
• •Highlight the "Handmade for You" Aspect: Regularly remind customers that the products are designed and assembled by a small, two-person team in Canada. This emphasizes the brand's core values of personal touch and creativity.
• •Use Community-Specific Language: Employ terms familiar to the target audience, such as "planner spread," "happy mail," "destash," and "hobonichi," to show you're an authentic part of their community.

Social Perception

Overwhelmingly positive; perceived for high quality, adorable and unique designs, and bringing joy. Seen as a go-to favorite within the planner community.

Copy Examples

• •Tackle your to-do list with a side of cuteness! Miso the Corgi is here to help you organize your laundry day, one adorable sticker at a time. Perfect for turning chores into something a little more fun. #plannerspread #corgilove #stickeraddict
• •Your planner is begging for a personality packed with pawsitivity. Our hand-drawn corgi stickers are made to make you smile, even on deadline days. Designed by us in our little Toronto studio, assembled with love, and shipped to your happy mail pile. Shop our latest collection!
• •A Very Corgi Christmas! 🎄 Make your holiday planning merry and bright with our new festive sticker collection. From gift tags to planner kits, Miso is ready to sleigh the season. Get 20% off all holiday items this week!
• •It's a 'this is fine' kind of week. 🔥🐶 Our holographic dumpster fire corgi sticker is back in stock for those moments when everything is... fine. Stick it on your laptop, your journal, or your forehead. We won't judge. #thisisfine #memestickers #relatable
• •Hi, we're Kat and Derek of Beedoo&Co! He doodles, she assembles, and our corgi, Miso, provides the inspiration. We create whimsical stickers and bookmarks to bring a little joy to your daily planning. Come say hi and find a new favorite!