Brand Tone

Ethical, Educational, Supportive, and Passionate.

Brand Values

• •Sustainability and Environmental Care: Prioritizing responsibly grown and harvested wood (FSC® certified when possible) and creating products with a healthy ecological impact.
• •Social Impact and Ethical Sourcing: Partnering with workshops that provide fair wages, humane work environments, and skill development for their employees, often in areas of high unemployment or supporting survivors of trauma.
• •Quality and Durability: Building high-quality products designed to last and enrich the beekeeping experience.
• •Education and Knowledge Sharing: Empowering beekeepers with the knowledge and resources they need for natural beekeeping.
• •Community Building: Fostering a community of beekeepers and supporting organizations that benefit pollinators.
• •Transparency and Improvement: Acknowledging past shortcomings (under previous branding) and committing to learning, improving, and earning customer trust.

Best Practices

• •Lead with Values: Always circle back to BeeBuilt's core values of sustainability, ethical sourcing, quality, education, and community. Ensure these are not just mentioned but are palpable in the language used.
• •Educate and Empower: Frame copy around helping the beekeeper learn and succeed. Use clear, accessible language, and offer genuine insights and support rather than just selling products.
• •Be Transparent and Honest: If addressing product origins or company practices, be open and straightforward, reflecting the company's commitment to ethical operations and improvement.
• •Use Inclusive and Encouraging Language: Foster a sense of community and support. Make newcomers feel welcome and experienced beekeepers feel understood and respected.
• •Show, Don't Just Tell, the Passion: Let the genuine enthusiasm for beekeeping and environmental stewardship shine through. Use evocative language that connects with the beekeeper's love for their craft and for the bees themselves.

Social Perception

Customers generally perceive BeeBuilt as a provider of high-quality, well-designed beekeeping equipment. There's an appreciation for their focus on sustainability and ethical production, although this may sometimes translate to higher prices, which the company acknowledges and justifies by the "more" they factor into their products (fair labor, sustainability). The educational resources are a valued aspect of the brand. While there are lingering mentions of issues under the previous "Bee Thinking" name, the efforts of the new ownership since 2019 appear to be rebuilding a positive reputation. The commitment to social impact and worker empowerment is a distinguishing factor that resonates with conscientious consumers.

Copy Examples

• •Headline: Nurture Your Bees, Support Our World. Body: At BeeBuilt, every hive we craft is a promise – a promise of sustainably sourced wood, ethical production, and a brighter future for bees and their keepers. Join us in building a better world, one hive at a time.
• •Headline: Your Beekeeping Journey Starts with Knowledge. And Great Gear. Body: From your first curious peek into a hive to a thriving apiary, BeeBuilt is here to support you. Explore our expert-led guides, robust hives, and all the tools you need to succeed, naturally.
• •Headline: More Than a Hive. It's a Commitment. Body: We believe how something is made matters as much as how it performs. That's why our beekeeping supplies are built by skilled artisans in empowering workshops, using materials that honor our planet. Invest in quality that makes a difference.
• •Headline: Passionate About Pollinators? So Are We. Body: Dive into the wonderful world of beekeeping with BeeBuilt. Our thoughtfully designed hives and comprehensive resources are made to help you, and your bees, flourish. Let's grow the beekeeping community together!
• •Headline: Built for Bees. Designed for You. Crafted with Care. Body: Experience the BeeBuilt difference: FSC® certified wood, innovative design, and a deep commitment to ethical practices. We're not just selling supplies; we're fostering a movement of responsible beekeeping.