Tono de Marca

friendly, personal, and thoughtful

Valores de Marca

• •Personalization and Thoughtfulness
• •Quality and Curation
• •Customer-Centric Approach
• •Local Community Focus

Mejores Prácticas

• •Always Use "You" and "Your": Address the customer directly to create a personal and conversational tone. Frame the copy around their needs and their desire to give a meaningful gift.
• •Emphasize the "Why," Not Just the "What": Instead of just listing products, explain the feeling or experience the gift will provide. Use words like "show you care," "create a memory," and "bring a smile."
• •Incorporate Storytelling: Share the stories behind the products or the creation of a custom box (with permission). This adds a human element and reinforces the value of a hand-picked gift.
• •Maintain a Warm and Positive Vocabulary: Consistently use words like "lovely," "special," "thoughtful," "delight," and "cherish." This reinforces the brand's friendly and caring personality.
• •Be Consistent Across All Channels: Ensure that the tone of voice is the same on the website, in emails, on social media, and in any printed materials. This builds a strong, recognizable brand identity that customers can trust.

Percepción Social

Customers perceive Beeb's Gifts as lovely, special, unique, and thoughtfully curated. The customization and personal touch are highly valued. It is seen as a local Charlotte gift store specializing in personalized and unique items.

Ejemplos de Copy

• •Looking for the perfect way to say 'you're special'? ✨ Discover Beeb's Gifts in Cotswold! We create beautiful, hand-picked gift boxes filled with local Charlotte treasures and unique finds. Let's build a one-of-a-kind gift together. #BeebsGifts #ShopLocalCLT #CustomGifts
• •Just in! 🌿 Spoil someone special (or yourself!) with our new Serenity Spa Box. Each item is carefully selected to create a moment of pure bliss. Because everyone deserves a little pampering. DM us to customize your own! #SelfCare #GiftIdeas #BeebsGifts #PamperYourself
• •Elevate Your Corporate Gifting. Show your clients and employees they matter with personalized gift boxes from Beeb's Gifts. Thoughtfully curated, beautifully presented. Contact us to create custom gifts that reflect your brand's values. #CorporateGifting #EmployeeAppreciation #CharlotteBusiness
• •The art of thoughtful gifting starts here. From birthdays to 'just because,' our custom gift boxes are designed to delight. Explore our hand-selected items and create a memorable experience. #GiftInspo #PersonalizedGifts #BeebsGifts #GiftGiving
• •Hi [Name], thinking of a special someone? At Beeb's Gifts, we believe a gift should be as unique as the person receiving it. Let us help you craft a personalized box filled with joy, care, and everything they'll love. Click here to start creating or visit us in-store! #A GiftFromBeebs