Brand Tone

aspirational and accessible

Brand Values

• •Affordable Luxury
• •Quality Craftsmanship
• •Customer-Centricity
• •Style and Customization

Best Practices

• •Balance Aspiration with Accessibility: Always pair luxury-focused words ("bespoke," "handcrafted," "elegant") with terms that convey value and ease ("affordable," "0% finance," "free delivery"). This reinforces the core brand promise.
• •Lead with Visuals, Support with Copy: Your products are highly visual. Use compelling images and videos as the hero of every post. The copy should complement the visual by highlighting key benefits like customization options, material quality, or a current promotion.
• •Incorporate Social Proof: Regularly feature customer testimonials, ratings, and user-generated photos in your marketing copy. Phrases like, "Rated 'Excellent' by our customers" or direct quotes build trust and validate the quality of your products.
• •Maintain a Friendly and Responsive Voice: When interacting with customers in comments or DMs, maintain a helpful, approachable, and human tone. Quick, friendly responses to queries about delivery or products reinforce the positive service experiences many customers praise.
• •Use Clear and Compelling Calls to Action (CTAs): Every piece of copy should guide the customer on what to do next. Use direct CTAs like "Shop the Collection," "Design Your Bed," "Get Your Free Fabric Swatches," or "Learn More" to drive engagement and sales.

Social Perception

The public perception is somewhat polarized but generally positive, especially on social media, viewing the brand as a source of beautiful, high-quality, and affordable bespoke beds, often praising communication and delivery. Some inconsistencies in customer experience exist.

Copy Examples

• •Your bedroom is your sanctuary. Your bed, its centerpiece. Introducing our new line of plush velvet fabrics—designed for dreaming. Swipe to see the collection, and then tell us: which color is calling your name? #BedsNK #BedroomGoals #HandmadeInTheUK #LuxuryForLess
• •Designing your dream bedroom? Don't settle for ordinary. At BEDS NK, we handcraft your perfect bed, your way. Choose your style, fabric, and storage, all with 0% financing available. See how affordable luxury can be. Shop now.
• •The Sleep of Your Dreams is Now on Sale. Save up to 40% on our entire collection of bespoke, handcrafted beds. Style, comfort, and quality—delivered right to your door. Don't wait, create your perfect retreat today.
• •From our workshop to your bedroom in 7 days. ✨ This is the BEDS NK experience. Quality you can feel, at a price you'll love. #BedInABox #UKMade #DreamBed #Unboxing
• •We love seeing our creations in their new homes! Selina M. said her new bed is 'absolutely beautiful, well made & a fantastic price.' Thank you for trusting us to build the bed of your dreams. Share your #MyBedsNK story with us!