Brand Tone

Empowering, supportive, authentic, and relatable, blending professionalism with camaraderie and acknowledging the resilience of nurses as front-line fighters.

Brand Values

• •Authenticity
• •Durability and Quality
• •Community Support
• •Empowerment
• •Innovation

Best Practices

• •Maintain the "By Nurses, For Nurses" Voice: Every piece of copy should reflect an insider's understanding of the nursing profession. Use authentic terminology and reference shared experiences that resonate with healthcare professionals.
• •Lead with Empathy and Empowerment: Acknowledge the challenges of the job while celebrating the strength and resilience of nurses. Frame products not just as items for sale, but as tools for empowerment.
• •Highlight Durability and Functionality: Nurses need equipment they can rely on. Emphasize the quality of materials and the practical, problem-solving design of the products in all descriptions and advertisements.
• •Foster Community Through Content: Encourage user-generated content by featuring nurses on social media. Ask questions and create polls that invite engagement and strengthen the sense of a shared community.
• •Stay Consistent Across All Channels: Whether it's a website banner, an Instagram story, or a product insert, the tone and values of Bedside Warrior should remain consistent, reinforcing the brand's identity as a steadfast supporter of the nursing profession.

Social Perception

Trusted, integral, and supportive part of the nursing community; seen as a genuine supporter of nurses and their well-being, enhanced by the founder's nursing background and authentic connection.

Copy Examples

• •Your shift is a battle. Go in prepared. Our new Tactical Nurse Pack is engineered by nurses to keep your essential tools secure and accessible, from code calls to coffee runs. Gear up, warrior.
• •When the chaos of the floor meets perfect organization. @NurseLife chose our Ultra-Premium Storage Clipboard to conquer her shift. What's your go-to Bedside Warrior tool for staying on top of your game? #BedsideWarrior #NursesOfInstagram
• •You care for everyone else. Let us take care of you. For 48 hours, get 20% off all Bedside Warrior gear. It's our way of saying thank you for everything you do. You've earned it.
• •Born from 12-hour shifts and a passion for patient care, Bedside Warrior was founded with a simple mission: to create the durable, intuitive tools we always wished we had. We're nurses, we get it, and we're here to support you every step of the way.
• •Your clinicals will test you. Be ready for anything. Our nursing school essentials are designed to help you succeed from day one. Shop now and join the Bedside Warrior community. #NursingStudent #FutureNurse