Brand Tone

Aspirational & Luxurious, Customer-centric & Trustworthy, Value-driven, Enthusiastic & Helpful

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Comfort & Style
• •Accessibility & Value
• •Functionality & Customization
• •Sustainability

Best Practices

• •Emphasize "Affordable Luxury": Consistently balance messages of high quality, style, and craftsmanship with value, competitive pricing, and good deals. Use phrases like "luxury you can afford" or "premium quality without the premium price tag."
• •Showcase Customer Trust: Regularly incorporate elements of trust, such as customer testimonials, warranty information, easy returns, and positive review scores in marketing materials.
• •Focus on the "Sanctuary" Concept: Use evocative language that paints a picture of the bedroom as a personal haven of comfort, relaxation, and style. Words like "sanctuary," "retreat," "elegance," and "comfort" should be staples.
• •Highlight British Craftsmanship & Quality Materials: Mentioning "Made in UK," "finest materials," and "expertly crafted frames" reinforces the quality and durability aspect of the brand.
• •Maintain a Helpful and Passionate Voice: Ensure all communications, from product descriptions to customer service interactions, reflect a genuine passion for helping customers achieve their perfect sleep experience. Be informative, approachable, and enthusiastic.

Social Perception

Positive Customer Experiences, Trustworthy Retailer, Good Quality for Price, Responsive and Accommodating

Copy Examples

• •Transform Your Bedroom into a Sanctuary of Luxury. Discover handcrafted beds at prices you’ll love. At Best Beds Online, we believe everyone deserves a touch of elegance and unparalleled comfort. Explore our exquisite collection of UK-made upholstered beds, designed to last and styled to inspire. Enjoy free delivery and a 365-day warranty for complete peace of mind. Your dream bed awaits.
• •Unbeatable Quality, Unforgettable Sleep. Experience Best Beds Online. Why choose between luxury and affordability? With Best Beds Online, you get both. Our stunning range of Chesterfield, Ottoman, and Divan beds are crafted with the finest materials, offering lasting comfort and timeless style. Shop confidently with our 5.0 Trustpilot rating and easy returns.
• •The Perfect Bed, Tailored To You. Design Your Dream Sleep Space. Your bedroom is your haven. Let us help you make it perfect. Choose from a wide array of styles, fabrics, and storage solutions to create a bed that’s uniquely yours. From plush velvets to practical ottoman designs, find quality craftsmanship and exceptional value at Best Beds Online.
• •Sleep Beautifully. Live Comfortably. Invest in Your Rest with Best Beds Online. Discover the secret to a perfect night's sleep with our collection of luxurious, UK-made beds and mattresses. We’re passionate about quality and dedicated to providing you with exceptional service and the best deals online. Create your personal sanctuary today.
• •More Than Just a Bed, It's a Best Bed. Quality, Style, and Value Delivered. Wake up refreshed and inspired in a bed you truly love. Best Beds Online offers a diverse selection of high-quality upholstered beds, from timeless classics to modern marvels. Enjoy fast, free UK delivery and the assurance of our 365-day warranty.