Brand Tone

Aspirational yet Accessible, Confident and Reassuring, Helpful and Expert, Modern and Trendy, Direct and Benefit-Oriented

Brand Values

• •Quality Craftsmanship
• •Affordability/Value
• •Customer Focus & Service
• •Style and Design
• •Practicality & Functionality
• •British Made

Best Practices

• •Develop a Core Messaging Guide: Document key brand messages, value propositions (quality, UK-made, affordability, style, practicality), and the desired tone (aspirational yet accessible, confident, helpful, stylish). Share this with anyone creating content.
• •Balance Luxury with Affordability in Language: Use descriptive, evocative language to highlight the quality and style ("sumptuous velvet," "timeless elegance," "meticulously handcrafted") while also clearly signposting value ("unbeatable prices," "0% finance," "price match").
• •Emphasize "UK Made" and Craftsmanship: Consistently mention that products are handcrafted in their UK workshop, as this is a key differentiator and value indicator.
• •Maintain a Customer-Centric Approach: Frame copy around customer benefits (e.g., "perfect night's sleep," "optimise your space," "peace of mind"). Use reassuring language regarding warranties, delivery, and customer support.
• •Adapt for Platform but Keep Core Consistent: While social media (especially TikTok) can be more informal and trend-driven, ensure the underlying values of quality, style, and value still shine through. Website copy can be more detailed and benefit-oriented. The core promise should remain the same.

Social Perception

Positive Reputation for Quality and Value, Seen as a Legitimate and Trustworthy Retailer, Appreciation for Style and Customisation

Copy Examples

• •Headline: Your Dream Bedroom, Surprisingly Within Reach. Body: At Bedroomking, we believe luxury shouldn't come with a lofty price tag. Discover exquisitely handcrafted British beds, designed to be the stunning centrepiece of your sanctuary. Quality sleep, elegant style, and incredible value – all in one place. Explore our 0% finance options.
• •Social Media Post (showing a stylish bed with ottoman storage): Image: A beautifully styled bedroom featuring an ottoman bed lifted to show storage. Text: Style, meet smarts. ✨ Our UK-made ottoman beds offer a hidden world of storage without compromising an inch on design. Handcrafted with premium fabrics and built to last. What would you store in yours? #Bedroomking #UKMade #StorageBed #LuxuryForLess #BedroomGoals
• •Product Description Snippet (for a velvet wingback bed): Indulge in regal comfort with our [Bed Name] Wingback Bed. Meticulously handcrafted in our UK workshop, this bed features sumptuous [Fabric Type, e.g., plush velvet] and a commanding winged headboard that exudes timeless elegance. Not just a bed, but a statement. Backed by our price match promise and 2-year warranty.
• •Email Subject Line: Unlock £50 Off Your Perfect Sleep Sanctuary 🗝️ Email Body Snippet: Create the bedroom you've always envisioned. As a valued member of the Bedroomking family, enjoy an exclusive £50 saving on our handcrafted beds and mattresses, all made with pride in the UK. Because a beautiful night's sleep shouldn't be a dream.
• •Website Banner: Handcrafted British Quality. Unbeatable Prices. That's the Bedroomking Promise.