Brand Tone

Adventurous & Outdoorsy, Authentic & Down-to-Earth, Durable & Performance-Focused, Community-Oriented, Eco-Conscious & Responsible, Informative & Helpful

Brand Values

• •Quality & Durability
• •Freedom & Simplicity
• •Adventure & Exploration
• •Sustainability & Environmental Responsibility
• •Community & Connection
• •Authenticity & Transparency
• •Innovation & Continuous Improvement

Best Practices

• •Speak the Language of Adventure: Consistently use words and phrases that evoke exploration, freedom, nature, and resilience (e.g., "explore," "discover," "wild," "journey," "trail," "summit," "flow," "unleash," "wander").
• •Emphasize Durability and Quality Authentically: Highlight the robust construction, high-quality materials (like Vibram), and repairability without over-promising. Focus on the idea of gear that enables experiences.
• •Maintain a Down-to-Earth, Relatable Voice: Avoid overly corporate or technical jargon. Keep the tone friendly, approachable, and slightly informal, reflecting the brand's grassroots origins and passion for the outdoors. Share stories and be transparent.
• •Showcase the "Why" Beyond the Product: Weave in the brand's values – sustainability, community support, love for the outdoors – into product descriptions, social media posts, and "About Us" sections to connect on a deeper level.
• •Be Inclusive and Inspiring: Encourage people of all backgrounds and experience levels to get outside. Use imagery and language that reflects a diverse community enjoying various forms of outdoor activity. Focus on the joy and freedom that the products facilitate.

Social Perception

Highly Regarded for Performance and Durability, Comfortable (once broken in for some), Versatile, Minimalist Appeal, Strong Customer Loyalty, Eco-Conscious Choice, Responsive and Good Customer Service, Growing Brand with Passionate Following, Occasional Sizing/Fit Challenges, Theft Incident (Mountain Clogs)

Copy Examples

• •Headline: Free Your Feet. Unleash Your Adventure. Body: Tired of footwear that holds you back? Bedrock Sandals are engineered for the wild, offering unparalleled durability, all-terrain grip, and the ultimate freedom to explore. From mountain peaks to riverbeds, your journey starts here. #BedrockSandals #AdventureReady
• •Headline: Built for the Long Haul. And Then Some. Body: We believe in gear that lasts. That’s why our sandals are crafted with the highest quality materials, backed by our Re-Soul & Repair program. Invest in adventure. Invest in Bedrock. #BuiltToLast #SustainableAdventure #RepairDontReplace
• •Headline: From Trailhead to Town Square: The Only Sandal You Need. Body: Why choose between rugged capability and everyday comfort? Bedrock Sandals deliver both. Lightweight, versatile, and relentlessly tested, they’re ready for wherever your day (or life) takes you. #GoAnywhereDoAnything #MinimalistFootwear
• •Headline: Join the Bedrock Community: We’re More Than Just Sandals. Body: We were born from a love of the outdoors, and that passion drives everything we do. From supporting environmental causes to ensuring our team thrives, we’re committed to making a positive impact. Step into Bedrocks and join a movement. #OutdoorCommunity #1PercentForThePlanet
• •Headline: Adventure-Driven Design. Real-World Tested. Body: Every stitch, strap, and sole on a Bedrock Sandal is the result of countless hours on the trail and listening to adventurers like you. Experience the difference that thoughtful design and relentless field testing make. #FieldTested #DesignedForAdventure