Brand Tone

Friendly, reliable, and locally focused. Instilling trust through expertise and customer satisfaction.

Brand Values

• •Local focus (Northern Ireland)
• •Customer service
• •Competitive pricing
• •Expert advice
• •Quality products

Best Practices

• •Emphasize local presence and commitment to Northern Ireland.
• •Highlight customer service and expert advice.
• •Showcase competitive pricing and value.
• •Use testimonials and customer feedback to build trust.
• •Maintain an accessible and convenient tone, emphasizing delivery and bespoke services.

Social Perception

Positive, focusing on quality products, fair pricing, and excellent customer service, with a strong local connection to Northern Ireland.

Copy Examples

• •Delivering quality beds across Northern Ireland!
• •Your local bed experts in NI, providing the best sleep solutions.
• •Experience the Bed Outlet NI difference: quality, value, and service.
• •Find your perfect bed with our bespoke service, tailored for you.
• •See what our happy customers are saying on our Facebook page!