Brand Tone

Sentimental and Heartfelt, Personalized and Unique, Playful and Creative, Appreciative and Customer-Focused, Confident and Quality-Oriented

Brand Values

• •Personalization
• •Emotional Connection
• •Quality Craftsmanship
• •Joy of Gifting
• •Creativity

Best Practices

• •Focus on Emotion and Storytelling: Always tie the product back to the feelings it evokes – love, joy, nostalgia, connection. Use language that tells a story, rather than just listing features.
• •Emphasize Personalization and Uniqueness: Consistently use words like "custom," "personalized," "unique," "one-of-a-kind," and "your vision" to reinforce this core value.
• •Keep it Warm and Approachable: Use a friendly, inviting tone. Avoid overly technical jargon. Make the customer feel like they're creating something special with a brand that cares.
• •Highlight the Gifting Angle: Frame the product as the perfect solution for various gift-giving occasions. Use phrases like "the perfect gift for," "a thoughtful present," "cherished keepsake."
• •Show, Don't Just Tell, Quality: While mentioning "premium materials," also let the customer testimonials and detailed product imagery speak to the quality and craftsmanship. Integrate user-generated content or stories where possible to build authenticity.

Social Perception

High-Quality, Detailed Products, Unique and Meaningful Gifts, Excellent Customer Experience, A Fun Way to Represent Relationships and Interests

Copy Examples

• •Headline: Capture Your Happiest Moments, Brick by Brick. Body: Don't just store your memories, build them! Create a custom MyMiniBrick frame and turn your favorite people and passions into a unique piece of art that tells your story. Perfect for anniversaries, family portraits, or just because. Start your custom creation today!
• •Social Media Post (Image: A beautifully assembled custom family frame): Caption: Family is everything. ❤️ Treasure those special bonds with a personalized MyMiniBrick frame. Design each figure to capture the unique personalities of your loved ones. It's more than a gift; it's a little world of your own. Link in bio to build yours! #MyMiniBrick #PersonalizedGift #FamilyKeepsake #LegoArt #CustomMade
• •Email Subject: A Gift That Clicks: Unique & Heartfelt MyMiniBrick Frames Body: Looking for a gift that’s truly unforgettable? MyMiniBrick lets you design adorable, personalized figures in a beautiful frame. Celebrate your loved ones, a special milestone, or your favorite fandom. Crafted with love and premium quality, it's the keepsake they'll cherish forever. Build your story.
• •Product Description Snippet (for a "Couples Frame"): Text: Our Custom Couples Frame: Two figures, one incredible bond. Personalize every detail, from hairstyles to outfits, to perfectly capture your unique love story in miniature. A heartwarming gift for anniversaries, Valentine's Day, or just to say "I love you." Because the best memories are built together.
• •Website Pop-up/Banner: Text: Make it Personal! ✨ Create Your Own Custom Mini Figure Frame Today and Get 10% Off Your First Order. Turn Your Memories into Miniature Masterpieces!