Brand Tone

Caring and Comforting, Friendly and Approachable, Trustworthy and Quality-Focused, Proudly British, Gift-Oriented and Appreciative

Brand Values

• •Quality and Craftsmanship
• •Natural Well-being
• •Customer Satisfaction
• •British Made
• •Thoughtful Design
• •Heritage and Trust

Best Practices

• •Emphasize "Handmade" and "UK Made": Consistently highlight the British craftsmanship and Wiltshire origin to reinforce quality and trustworthiness.
• •Use Warm, Comforting Language: Incorporate words like "soothe," "comfort," "relax," "gentle," "cosy," and "well-being" to evoke the brand's caring nature.
• •Focus on Natural Benefits: Stress the natural pain relief and therapeutic qualities of wheat and lavender.
• •Maintain a Friendly, Personal Voice: Write as if speaking to a friend, ensuring customer interactions (even via copy) feel approachable and supportive, mirroring their praised customer service.
• •Highlight Quality and Design: Showcase the unique, often exclusive, fabric designs and the high-quality materials used, differentiating the brand from generic alternatives.

Social Perception

Positive Customer Experience, Trusted for Pain Relief and Comfort, High-Quality Gift Choice, Reliable and Efficient, Associated with Craftsmanship

Copy Examples

• •Wave goodbye to those nagging aches and embrace natural comfort. ✨ Our handmade wheat bags, crafted with love in Wiltshire, are filled with Cotswold wheat and optional calming lavender to soothe your body and mind. Which exclusive design will you choose to unwind with today? #TheWheatBagCompany #HandmadeComfort #UKMade #NaturalRelief #CosyVibes
• •Experience the Gentle Warmth of Nature. Discover beautifully crafted wheat bags and comforting gifts, handmade in the UK. Soothe, relax, and unwind with The Wheat Bag Company. [Shop Now Button]
• •Let the gentle aroma of English lavender and the comforting warmth of natural wheat melt away your stress. Our exquisitely designed lavender wheat bag is your perfect companion for easing tension, promoting relaxation, and finding a moment of pure calm. Handmade with care in our Wiltshire workshop. [Add to Basket Button]
• •A Little Bit of Comfort, Handmade Just For You | The Wheat Bag Company
• •Chilly evenings? Cosy up with a touch of handmade warmth. Our luxurious wheat bags and hot water bottle covers are designed in-house and made in the UK, bringing you ultimate comfort all season long. The perfect treat for yourself or a thoughtful gift. #WinterWarmers #BritishMade #TheWheatBagCompany #GiftIdeas