Brand Tone

Helpful, customer-oriented, informative, direct, value-driven, and reassuring.

Brand Values

• •Comfort and Sleep Quality
• •Customer Satisfaction
• •Quality Products
• •Value for Money
• •Accessibility and Convenience
• •Sustainability

Best Practices

• •Clearly state product features and benefits (like optimal ventilation and excellent support).
• •Clearly state terms of service (like trial periods, warranty, and delivery).
• •Reinforce value consistently by mentioning competitive pricing, sales, or the direct-to-consumer benefits, tying it back to the quality and comfort received.
• •Use reassuring language by incorporating words and phrases that build trust, such as guaranteed, risk-free, quality craftsmanship, and customer satisfaction.
• •Highlight positive policies like sleep trials and warranties.

Social Perception

The brand is perceived as offering good value, combining quality with reasonable prices. Customers generally seem satisfied with the product quality (comfort) and the service. The 'Made in Netherlands' aspect and trial periods likely contribute positively to trust. Some customers have experienced delays in delivery.

Copy Examples

• •Uw Tevredenheid, Onze Zorg! (Your Satisfaction, Our Care!)
• •90 nachten proefslapen (90 nights trial sleep)
• •1 Jaar Fabrieksgarantie (1-Year Factory Warranty)
• •5 jaar fabrieksgarantie (5-Year Factory Warranty)
• •Vandaag besteld = De volgende werkdag in huis! (Ordered today = Next working day delivery!)