Brand Tone

friendly, approachable, and customer-focused

Brand Values

• •Customer Satisfaction
• •Quality and Comfort
• •Variety and Selection
• •Accessibility

Best Practices

• •Maintain a Conversational and Friendly Voice: Use contractions (e.g., "you'll," "we're") and address the customer directly ("you," "your"). Avoid overly formal or technical language.
• •Focus on the Customer's Experience: Frame product descriptions and marketing messages around the benefits for the customer – comfort, style, and happiness.
• •Be Responsive and Personable on Social Media: When interacting with customers, use a consistently friendly and helpful tone. Address them by name when possible and respond to comments and messages in a timely manner.
• •Showcase Customer Happiness: Regularly share positive customer reviews and user-generated content (with permission). This reinforces the brand's commitment to customer satisfaction and builds social proof.
• •Ensure Consistency Across All Platforms: The friendly and customer-centric tone should be consistent on the website, social media channels, email marketing, and any customer service interactions. This creates a cohesive and trustworthy brand identity.

Social Perception

Generally positive, with appreciation for product quality, customer service, and the kids' collection, though some negative feedback exists regarding order fulfillment on eBay.

Copy Examples

• •Indulge in the ultimate comfort. Our new Luxe Collection is crafted from the finest materials for a sleep experience you'll dream about. Wrap yourself in softness and wake up refreshed. #Bedcenter #LuxuryBedding #SweetDreams
• •Make bedtime their favorite time! From superheroes to princesses, our vibrant and cozy kids' bedding sets will have them excited to jump into bed. Discover their new favorite look today! #BedcenterKids #HappySleepers #KidsDecor
• •Don't just dream of better sleep, get it for less. Our summer sale is on now with up to 30% off our most popular bedding sets. Find your perfect match and start sleeping soundly. #BedcenterSale #BeddingDeals #SleepInStyle
• •Have a question about your order? Our friendly team is here to help you create the bedroom of your dreams. At BEDCENTER, we're not happy until you're resting easy. #CustomerFirst #BedcenterCares #SleepWell
• •Experience the BEDCENTER difference. Our duvet covers are not only stylish but are made to last, wash after wash. Quality you can feel, at a price you'll love. #QualityBedding #DurableDesigns #CozyHome