Brand Tone

Empathetic and Reassuring, Expert and Informative, Problem/Solution Oriented, Supportive and Encouraging, Confident, Direct and Clear

Brand Values

• •Effectiveness
• •Safety
• •Customer Empowerment and Support
• •Canadian Focus
• •Reliability and Trust
• •Proactiveness and Prevention

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's stressful situation. Phrases like "We understand," "Dealing with bed bugs is tough," or "Reclaim your peace" can resonate deeply.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon unless clearly explained. Customers are stressed and need straightforward information on solutions and how to use them.
• •Highlight Effectiveness with Credibility: Back up claims of effectiveness with specifics where possible (e.g., "kills 100% of eggs," "Health Canada Approved," "scientifically tested"). This builds trust and reinforces expertise.
• •Maintain a Supportive and Empowering Voice: Position the brand as a helpful partner. Use encouraging language and offer guidance. Frame product descriptions not just on features, but on how they empower the customer to solve the problem.
• •Consistently Reinforce Canadian Identity & Benefits: Regularly mention aspects like "Made for Canadians," "Fast Shipping Across Canada," "No Customs Fees," to build a connection with the local target audience and highlight practical advantages.

Social Perception

The brand strives to be perceived as a trustworthy, knowledgeable, and empathetic Canadian resource for high-quality, effective, and safe DIY bed bug solutions. They want customers to feel supported and confident in their ability to resolve infestations using their products.

Copy Examples

• •Sleepless Over Bed Bugs? We Get It. As Canadians who've fought this battle, Bed Bug SOS offers proven, hassle-free solutions shipped fast across Canada. Reclaim your peace of mind, starting tonight.
• •Eliminate Bed Bugs Safely & Effectively. Our ZappBug Room™ uses non-toxic heat to kill 100% of bed bugs and eggs. No chemicals, just proven results. Your family’s safety is our priority. Order yours in Canada today!
• •Don't Let Bed Bugs Take Over. Take Control. Our Health Canada Approved DX13™ Diatomaceous Earth offers a powerful, chemical-free defense. Scientifically proven to work. Expert advice available. Bed Bug SOS is your Canadian partner in elimination.
• •Early Bed Bug Detection is Your Best Defence. Our interceptors and monitoring tools help you spot trouble before it spreads. Protect your home and family proactively. Shop Canadian, shop Bed Bug SOS.
• •Your Journey to a Bed Bug-Free Home Starts Here. At Bed Bug SOS, we provide the expert-backed products and support you need. Fast Canadian shipping, no customs, and a 60-day return policy. Let's get you back to comfort.