Brand Tone

friendly, enthusiastic, accessible, and community-oriented

Brand Values

• •Affordability
• •Fashion & Trendiness
• •Accessibility
• •Community & Connection
• •Empowerment & Confidence
• •Customer Service
• •Authenticity

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, positive adjectives (e.g., "fabulous," "amazing," "gorgeous"), and a generally upbeat an energetic voice.
• •Foster Community: Address your audience directly (e.g., "your," "you"), use inclusive language ("we," "our tribe"), and encourage interaction (questions, calls to join groups).
• •Highlight Value & Affordability: Clearly state the price point and emphasize the "bang for your buck" aspect without sounding "cheap." Focus on accessible style.
• •Keep it Personal & Relatable: Share snippets of the brand story or behind-the-scenes moments when appropriate. Let Colleen's passion shine through.
• •Be Clear and Approachable: Use straightforward language. Ensure calls to action are clear, and make it easy for customers to ask questions or engage. Maintain consistency in how you describe products (e.g., lead-free, nickel-free).

Social Perception

Customers and the public likely perceive Bedazzle Me Pretty as a fun, affordable way to access trendy fashion jewelry. The mobile boutique aspect probably adds a unique and convenient appeal. The strong emphasis on community in the Facebook group suggests a loyal customer base that enjoys interactive shopping experiences like live sales. The brand is likely seen as approachable and run by a passionate owner who cares about her customers and fellow consultants. The $5 price point has been a significant draw, and the recent price change to $8 might be a point of adjustment for some customers, though the brand explains it as a necessity due to economic factors.

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEWEST arrivals just dropped, and they're ready to make your outfits POP! 😍 Snag your faves before they're gone - you deserve a little bling! #BedazzleMePretty #NewCollection #AffordableGlam
• •Join the Bedazzle Me Pretty VIPs on Facebook! 💖 Get exclusive sneak peeks, join our fun LIVE sales, and become part of a community that shines together! Link in bio! #BMPVIP #FashionFamily #SparkleSquad
• •From everyday chic to weekend glam, we've got the perfect $8 stunners to complete your look! 😉 Lead & nickel-free, because fabulous shouldn't break the bank OR irritate your skin! Shop now at bedazzlemepretty.com! #FiveDollarHabitEvolved #TrendyJewelry #TreatYourself
• •Catch the Bedazzle Me Pretty fashion truck around town! 🚚💨 We're bringing the bling to YOU! Follow us on Insta for our next stop – can't wait to see your smiling faces! #MobileBoutique #FashionOnWheels #ShopLocalBMP
• •Feeling amazing doesn't have to cost a fortune! Our passion is bringing you beautiful, confidence-boosting jewelry that lets your personality shine. ✨ What pieces are you rocking today? Show us your #BedazzleMePrettyStyle! #EmpowerThroughStyle #AffordableLuxury