Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Encouraging and Supportive, Resilient and Authentic, Community-Oriented

Brand Values

• •Affordability
• •Fashion & Fun
• •Empowerment & Confidence
• •Customer Connection & Service
• •Perseverance & Dedication
• •Accessibility

Best Practices

• •Maintain the Personal Touch: Continue to use Colleen's friendly, authentic, and slightly informal voice. Sharing relatable anecdotes or the "why" behind certain pieces or events can strengthen the connection.
• •Always Emphasize "Affordable Fabulous": The $5 price point is key. Pair it with enthusiastic language that highlights the fashion, fun, and quality aspects to reinforce the value.
• •Nurture the Community: Actively engage with followers on social media. Ask questions, run polls, feature customer photos (with permission), and consistently promote the VIP group as an inclusive space.
• •Showcase Realness: Continue to be transparent. Behind-the-scenes glimpses, stories of the mobile boutique's adventures, or even lighthearted "day in the life" content can enhance relatability.
• •Inspire and Empower: Frame the jewelry not just as an item, but as a tool for self-expression and confidence. Use uplifting language that makes customers feel good about themselves and their purchases.

Social Perception

Positive & Appreciative, Unique & Novel, Trustworthy & Relatable Owner, Community-Driven, Strongly Tied to Paparazzi Accessories

Copy Examples

• •✨ Stop Scrolling! Your $5 Sparkle Update is HERE! ✨ Hey Pretties! Get ready to shine with our latest drop of absolutely gorgeous $5 accessories! 💖 Fresh styles have just hit the shop and the app. Treat yourself to that perfect piece (or two!) that makes you feel fabulous. #BedazzleMePretty #AffordableGlam #NewBling
• •🚚 Bling on Wheels is Coming Your Way! 💎 Get ready, [Your Town/Event]! The Bedazzle Me Pretty fashion truck is rolling in with all the $5 sparkle you can handle! Join Colleen for a fun, friendly shopping day. Follow our Facebook/Instagram for exact locations & times. Let's make some fashion magic together! #MobileFashion #BedazzleMePrettyOnTour #FiveDollarFinds
• •Your Daily Dose of Confidence, Just $5 Away! Believe in the power of a little sparkle! ✨ At Bedazzle Me Pretty, we're all about helping you express your unique style and feel amazing, without breaking the bank. Every piece is a $5 way to say, 'Hello, gorgeous!' Shop now and shine on. #FeelGoodFashion #StyleOnABudget #BedazzledConfidence
• •📱 Tap, Shop, Sparkle! The Bedazzle Me Pretty App Has It All! Why wait for the truck when the bling is at your fingertips? Download the Bedazzle Me Pretty app for the easiest way to shop our $5 stunners, catch live sales, and snag exclusive deals! Your next favorite accessory is just a click away. #ShopSmart #BedazzleApp #JewelryObsessed
• •From My Passion Project to Your Pretty Pieces! - Colleen 💕 Every $5 piece I share through Bedazzle Me Pretty comes from a genuine love for affordable, fun fashion and the joy of seeing you all sparkle! Thank you for being such an incredible community. Let's find your next treasure together! #PassionForPaparazzi #BedazzleCommunity #ThankYouForYourSupport