Brand Tone

Inspirational & Uplifting, Personal & Heartfelt, Thoughtful & Reflective, Authentic & Sincere, Gentle & Kind

Brand Values

• •Meaning & Purpose
• •Self-Expression & Individuality
• •Connection & Relationships
• •Craftsmanship & Quality
• •Authenticity
• •Joy in Everyday Moments
• •Woman-Owned Empowerment
• •Literary Inspiration

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of your brand's voice (e.g., inspirational, heartfelt) and specific tones for different situations (e.g., celebratory for new products, empathetic for customer service). Include examples of words to use and avoid.
• •Always Lead with Meaning: Ensure that the core message of finding meaning, celebrating moments, or personal journeys is woven into most communications, aligning with the brand's central philosophy.
• •Use Storytelling: Share the inspiration behind designs, customer stories (with permission), or snippets of the founder's journey to reinforce authenticity and emotional connection.
• •Maintain Visual & Textual Harmony: Ensure that the tone of the copy aligns with the visual style of the website and social media – typically clean, serene, and focused on delicate beauty and emotion.
• •Focus on "You" and "Your": Address the customer directly, making them the hero of their own story and emphasizing how the jewelry can be a part of *their* personal experience, rather than just focusing on product features.

Social Perception

A Source of Meaningful Gifts, High Quality & Delicate, Inspirational & Uplifting, Trustworthy & Customer-Focused, Unique & Personal, Supportive of American Craftsmanship

Copy Examples

• •Instagram Post (Image: A woman smiling, wearing a delicate "Journey" necklace): Text: "Every step, every detour, every sunrise on your path is part of your unique story. Our 'Journey' necklace is a gentle reminder to embrace where you've been and look forward to all that you are becoming. What moment on your journey are you celebrating today? ✨ #BecomingJewelry #JewelryForYourJourney #MeaningfulMoments #EmbraceYourStory #HandcraftedWithLove"
• •Facebook Ad (Image: Close-up of the "Strong Women" necklace on its message card): Text: "For the woman who inspires you, who lifts you, who embodies strength and grace. Our 'Strong Women' necklace is more than a gift; it's a tribute. Beautifully handcrafted in Maine, because the strongest connections deserve to be cherished. Tag a strong woman in your life. ❤️ #BecomingJewelry #StrongWomen #MeaningfulGifts #WomanOwned #MadeInUSA #InspiredByHer"
• •Product Description (For a new "Kindred Spirits" linked circles necklace): Text: "Some souls just understand each other without a word. Our 'Kindred Spirits' necklace, with its intertwined circles, celebrates those irreplaceable connections that make life richer. Delicately crafted and inspired by the beauty of shared moments, it’s a perfect symbol of a bond that lasts a lifetime. Wear it as a reminder of your person, or gift it to the one who knows your heart. Literary-inspired, designed in Maine."
• •Email Subject Line (For a promotion): Text: "A Little Sparkle for Your Next Chapter ✨ | New Arrivals from Becoming Jewelry" Email Body Snippet: "Life is a collection of beautiful moments, big and small. As you step into your next chapter, find a meaningful piece from Becoming Jewelry to carry with you. Each design is thoughtfully crafted to remind you of your strength, your joy, and the incredible journey you're on..."
• •Website Banner (Homepage): Text: "Becoming: Jewelry that tells your story. Finding meaning in every moment. Woman-owned, literary-inspired, beautifully handcrafted in Maine."