Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Community-Focused, Empowering, Informal and Relatable

Brand Values

• •Affordability
• •Style and Trendiness
• •Customer Satisfaction & Quality
• •Empowerment
• •Community
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., friendly, enthusiastic, empowering, relatable), common phrases ("Hey babes," "our community"), emoji usage, and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Use "We" and Inclusive Language: Consistently use pronouns like "we," "us," and "our community" to reinforce the family/community value. Address customers with warm, inclusive terms.
• •Prioritize Engagement: Actively respond to comments and messages on social media in the established brand tone. Encourage interaction by asking questions and fostering conversations, just as "Becky" does in the Facebook group.
• •Showcase Real People (When Possible): Continue featuring diverse models or even user-generated content (with permission) to enhance relatability and the "for every woman" message.
• •Regularly Review Content: Periodically audit website copy, social media posts, and email campaigns to ensure they align with the defined brand tone and values. Adjust as needed to maintain consistency.

Social Perception

Positive Community Hub, Source of Affordable & Trendy Fashion, Personal and Caring, Reliable for Quality

Copy Examples

• •Instagram Post for New Arrivals: "Hey fashion lovers! ✨ Your wardrobe refresh just landed! 🤩 Check out our latest collection of must-have [Product Type, e.g., cozy sweaters] – perfect for feeling fabulous without the fuss. Tap the link in bio to shop your new faves! #BeckysBoutique #NewCollection #StyleMadeEasy"
• •Facebook Group Post - Sale Announcement: "Hey ladies! 💕 Get ready to treat yourselves! Our [Sale Name, e.g., Weekend Wonders] Sale is ON NOW! 🎉 Snag those pieces you've been eyeing at prices you'll absolutely love. Let's build that dream closet together! Shop here: [Link] #BeckysCommunity #AffordableFashion #SaleTime"
• •Product Description - Dress: "Meet your new go-to dress! This beauty is all about effortless style and all-day comfort. Whether you're brunching with friends or heading out for a date night, feel confident and chic knowing you look amazing. It’s not just a dress, it’s a VIBE! 😉 #StyleThatSpeaks #FeelGoodFashion"
• •Email Subject Line for Newsletter: "Just For You, Gorgeous! Unlock Your Style Inside..." Email Body Snippet: "Hi [Customer Name], at Becky's Boutique, we believe every woman deserves to shine! ✨ That's why we've curated a special selection of [Product Category, e.g., versatile tops] we think you'll adore. Find pieces that let your unique personality sparkle! Shop with your Becky's family today!"
• •TikTok Video Caption - Outfit of the Day: "OOTD inspo coming your way! 💖 Rocking this super cute [Outfit Description] from our latest drop. Comfy, trendy, and totally YOU! What do you think of this look? Let me know in the comments! 👇 #BeckysBoutiqueShop #TrendyAndComfy #DailyStyle"