Brand Tone

Mystical & Spiritual, Empowering & Supportive, Knowledgeable & Informative, Authentic & Sincere, Approachable & Friendly

Brand Values

• •Ethical Sourcing
• •High Quality
• •Empowerment
• •Authenticity & Tradition
• •Helpfulness & Benevolence
• •Community Connection
• •Purpose-Driven

Best Practices

• •Embrace Mystical & Empowering Language: Consistently use words that evoke magic, wisdom, intuition, empowerment, and spiritual connection. Avoid overly mundane or clinical descriptions.
• •Highlight Ethical & Quality Values: Regularly mention the ethical sourcing of products and the commitment to high quality, as these are core brand differentiators.
• •Share Authentic Stories & Knowledge: Weave in the founders' story or general spiritual knowledge where appropriate to build trust and connection. Let the voice be knowledgeable but also warm and inviting.
• •Maintain a Supportive & Inclusive Voice: Ensure copy is welcoming to individuals at all stages of their spiritual journey, from curious seekers to experienced practitioners. Reinforce the 'Always to Help - Never to Harm' philosophy.
• •Visual & Textual Consistency on Active Platforms: Ensure the imagery and language used on active platforms (like Instagram and the website) align. Address the suspended Twitter account by either attempting to resolve it or focusing efforts on thriving platforms. Review and update less active platforms like Facebook to ensure messaging is current.

Social Perception

Generally positive within niche spiritual communities, seen as a trusted and genuine part of the metaphysical community. Positive customer experiences regarding product quality and service. Concern due to suspended Twitter account. Low mainstream visibility.

Copy Examples

• •✨ Behold the luminous glow of our newly arrived Selenite wands! Ethically sourced and pulsating with pure moonlight, these beauties are perfect for cleansing your sacred space, amplifying intentions, and connecting with your higher self. Let Selenite’s serene energy empower your practice. #BeckoningBroom #EthicallySourced #CrystalMagic #SpiritualTools #ModernWitch
• •Seeking deeper connection in your rituals? Our hand-blended 'Ancient Wisdom' herbal mix combines centuries of magical knowledge into one potent offering. Crafted by our family of fifth-generation witches, each ingredient is chosen for its power to protect and enlighten. Always to help, never to harm. Discover your path. [Link] #WitchcraftSupplies #HerbalMagic #SpiritualJourney #BeckoningBroom
• •Create your sacred sanctuary with the Beckoning Broom 'Elemental Altar Kit.' More than just tools, this curated collection is an invitation to explore your inner power. Featuring an ethically sourced altar cloth, blessed ritual candle, representation of the four elements, and a guiding booklet, it's designed to empower both new seekers and seasoned practitioners on their unique spiritual journey. We believe in magic that makes a difference.
• •Welcome, seeker! At Beckoning Broom, we believe that magic is an innate part of you, waiting to be awakened. This guide to [specific practice, e.g., 'Crafting Your First Protection Charm'] is offered with love and the wisdom of the old ways, to help you confidently step onto your path. Remember, your intention is the most powerful tool of all.
• •🌙 Unlock Your Magic: New Arrivals & Blessings from Beckoning Broom (Body Snippet): Dear [Customer Name], This season, we're thrilled to share tools and treasures, like our hand-poured intention candles and ethically harvested sage, designed to illuminate your spiritual path. Each item is chosen with care, rooted in our family's heritage and our promise: Always to help, never to harm...