Brand Tone

Curated, Stylish, Approachable, Welcoming, Inspiring, Expressive, Quality-Focused, Community-Oriented, Supportive

Brand Values

• •Curation and Quality
• •Individuality and Self-Expression
• •Inspiration and Joy
• •Customer Connection
• •Support for Independent and Conscious Brands
• •Timelessness with a Modern Sensibility

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Becket Hitch's tone (e.g., curated, stylish, approachable, inspiring, quality-focused) with examples of "do's and don'ts" for writing.
• •Emphasize "Curated" and "Hand-Selected": Consistently use language that highlights the careful selection process behind the products, reinforcing the idea of quality and uniqueness.
• •Maintain a Welcoming and Personal Touch: Use inclusive and friendly language (e.g., "we," "you," "discover," "inspire"). Continue to feature "Kohli's Picks" or similar personal touches to maintain approachability.
• •Focus on Storytelling and Inspiration: Beyond product descriptions, share the stories behind items or how they can inspire customers to create their desired lifestyle or find the perfect gift. Connect products to the idea of "enhancing a room" or "inspiring a moment."
• •Ensure Consistency Across All Channels: The tone used on the website, social media, email marketing, and in-store communications should be cohesive. Train any staff involved in content creation or customer interaction on the brand voice.

Social Perception

Go-To Gift Shop, Curated and High-Quality, Supportive of Local Community, Trusted Eye, Positive Customer Experiences

Copy Examples

• •Headline: Discover Your Signature Style. Body: At Becket Hitch, we believe your home should tell your story. Explore our hand-picked collection of modern decor and unique gifts, curated to inspire and help you create a space that’s beautifully you. Because quality goods are for everyday living. Call to Action: Shop New Arrivals
• •Headline: Gifts That Speak Volumes. Body: Looking for that perfect, one-of-a-kind present? From charming accessories to stylish home accents, find inspiring gifts at Becket Hitch that are sure to delight. Let us help you give a gift that truly expresses how you feel. Call to Action: Explore Gift Guides
• •Headline: Welcome Home to Quality & Inspiration. Body: We're so glad you're here! Step into Becket Hitch and find a world of carefully selected treasures designed to enhance your everyday and inspire beautiful moments. Discover quality goods for everyday living, chosen with care. Call to Action: Visit Our Store
• •Headline: Curated for a Life Well Lived. Body: Becket Hitch offers a thoughtful collection of modern home essentials, stylish accessories, and unique gifts. Each piece is chosen to bring joy, inspire creativity, and help you craft a unique expression of yourself. Call to Action: See Kohli's Picks
• •Headline: More Than Just a Shop, It's an Experience. Body: Born from a love of beautiful details and unique finds, Becket Hitch is your destination for items that spark joy and inspire. We work closely with you to find those perfect pieces for your home or thoughtful gifts for loved ones. Call to Action: Learn Our Story