Brand Tone

authentic, calm, and appreciative

Brand Values

• •Artisanal Craftsmanship
• •Beauty in Function
• •Mindful Creation
• •Connection and Community

Best Practices

• •Use a Personal, First-Person Voice: Write as the artist ("I," "my studio") to maintain authenticity and strengthen the personal connection with the audience.
• •Focus on Sensory and Tactile Language: Use descriptive words that evoke touch, texture, and form (e.g., "smooth satin glaze," "earthy stoneware," "gently curved").
• •Emphasize the 'Why' Over the 'What': Instead of just describing a product, explain the inspiration behind it or the feeling it is meant to evoke. Connect the pieces to the values of mindfulness, ritual, and beauty in daily life.
• •Maintain a Calm and Appreciative Tone: Avoid overly salesy or urgent language. Express gratitude for support, celebrate the creative process, and keep the tone gentle and inviting.
• •Be Transparent About the Process: Share details about the small-batch nature, the materials used, and the time it takes to create each piece. This educates the consumer and reinforces the value of the craftsmanship.

Social Perception

Perceived as a high-quality, authentic artisan brand, celebrated for its minimalist aesthetic, personal narrative, and unique, handcrafted goods with a personal story.

Copy Examples

• •Introducing the new Frill Vase. Each one is patiently thrown on the wheel and designed to bring a quiet, sculptural beauty to your space. A simple vessel for your favorite stems, now available in the shop.
• •From a simple ball of clay to a vessel for your morning coffee. The beauty of handmade ceramics lies in the process the feel of the clay, the turn of the wheel, and the warmth of the kiln. Thank you for being part of this journey.
• •Discover the calm and creativity of working with clay. Our next wheel-throwing workshop is designed for beginners looking to connect with the craft. Come and create something beautiful with your own hands. Limited spaces available.
• •Give the gift of quiet moments. Our handcrafted mugs and bowls are made to be cherished daily, turning simple rituals into something special. A thoughtful present for those who appreciate beauty in the everyday.
• •A look inside the studio today. Glazing these new pieces is a meditative process, each one brushed by hand. There's always a sense of anticipation before they go into the kiln, wondering how they will transform.