Brand Tone

Passionate & Enthusiastic, Witty & Punny, Approachable & Inclusive, Creative & Innovative, Informative & Educational (Subtly), Community-Oriented

Brand Values

• •Fusion of Art and Science
• •Sustainability & Upcycling
• •Curiosity & Wonder
• •Inclusivity & Accessibility
• •Handmade & Craftsmanship
• •Education & Engagement
• •Personal Connection

Best Practices

• •Embrace the "Art + Science" Fusion: Consistently weave in language that highlights the blend of creativity and scientific principles. Use metaphors that bridge both worlds.
• •Inject Smart Humor & Puns: Don't shy away from clever wordplay related to STEM fields. Keep it light, intelligent, and in line with the brand's joyful approach to science. Think "aweSTEM."
• •Speak Inclusively: Write copy that welcomes everyone, regardless of their scientific background. Reinforce the message that "science is for everyone" and celebrate diversity in STEM.
• •Highlight the "Handmade" & "Upcycled" Angles: Emphasize the craftsmanship, the origin of materials (especially for Circuit Breaker Labs items), and the sustainable ethos of the brand. This adds to the uniqueness and value.
• •Be Authentically Enthusiastic: Let genuine passion for science, art, and discovery shine through. Use vibrant, engaging language that reflects the founder's own journey and the brand's "love letter to all things STEM."

Social Perception

Highly Positive, Innovative & Niche, Gift-Worthy, Appreciation for Sustainability, Community Asset, Founder-Driven

Copy Examples

• •Headline: Warning: May Cause Spontaneous Eruptions of Joy (and Science Puns). Body: Our latest collection of brainy bling and geek-chic gear is here! From upcycled circuit board wonders to designs that celebrate every atom of your curiosity. Because science isn't just a subject, it's a lifestyle. #BecauseScience #STEMgifts #ArtMeetsScience
• •Headline: Unlock Your Inner Genius. (No PhD Required). Body: At Because Science, we believe everyone has a spark of brilliance. Explore unique, handcrafted gifts that celebrate the art in science and the science in, well, everything! Perfect for your favorite researcher, your tech-savvy bestie, or the quietly curious soul. #ScienceIsForEveryone #CuriosityUnleashed #HandmadeSTEM
• •Headline: E-Waste Turned Exquisite. That's Our Circuitry Chic. Body: Don't call it trash, call it treasure-in-the-making! Our Circuit Breaker Labs collection gives old tech a dazzling new life as stunning jewelry and art. Sustainable, stylish, and seriously smart. #UpcycledArt #CircuitBoardJewelry #SustainableStyle #BecauseScienceDC
• •Headline: Get Your Neurons Firing! (And Your Style Points Soaring). Body: Looking for a gift that's as unique as a thumbprint and as fascinating as the cosmos? Dive into Because Science for handcrafted wonders that make learning and loving science utterly irresistible. Visit our Adams Morgan store or shop online – discovery awaits! #GeekGifts #ScienceArt #WashingtonDC #ShopLocalDC
• •Headline: Fuel Your Curiosity. Wear Your Passion. Body: From quarks to quasars, from DNA to dazzling designs. Because Science offers more than just products; we offer pieces of passion, handcrafted with a love for discovery. What scientific wonder will you celebrate today? #STEMstyle #BecauseScience #MadeInDC #UniqueJewelry