Brand Tone

Creative, Welcoming, and Educational

Brand Values

• •Natural & Sustainable
• •Handcrafted & Quality
• •Creativity & Empowerment
• •Community & Connection
• •Well-being

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your core voice characteristics (e.g., Creative, Welcoming, Educational) and provides "do's and don'ts" for your language. For instance: "Do: Use encouraging and inspiring words. Don't: Use overly technical or exclusive jargon."
• •Prioritize "We" and "You": Frame your copy to be conversational and community-focused. Use "we" to talk about the brand's passion and process, and "you/your" to speak directly to the customer's creativity and experience. This fosters a welcoming and inclusive feel.
• •Show, Don't Just Tell: Let visuals do a lot of the talking. Your copy should complement your beautiful imagery of the candle-making process and finished products, rather than just describing them. A photo of a happy customer in a workshop is more powerful than just saying the workshop is "fun."
• •Embrace Storytelling: Share the stories behind your products and workshops. This could be a short bio of the founder, the story of how you sourced a particular beeswax, or a customer's creative journey in a workshop. This reinforces the brand's authenticity and handcrafted values.
• •Maintain Consistency Across All Channels: Ensure that the friendly, educational, and creative tone is consistent everywhere, from your website's FAQ page to your automated email responses and social media comments. Every touchpoint is an opportunity to reinforce your brand identity.

Social Perception

The brand is perceived as a go-to source in the UAE for high-quality, natural candle-making supplies and creative workshops. Customer reviews and social media interactions are overwhelmingly positive, often highlighting the enjoyable and relaxing experience of the workshops and the beautiful quality of the final products. BeCandle is seen as an authentic, local business that is passionate about its craft and dedicated to sustainability. The association with natural and eco-friendly products positions it favorably within a growing market segment in the UAE that values luxury, artisanal goods.

Copy Examples

• •Unleash your inner artist! ✨ Spend an afternoon with us learning the beautiful craft of beeswax candle making. We provide the natural ingredients and the know-how; you bring the creativity. Tag a friend you’d love to create with! #BeCandleUAE #DubaiWorkshop #CandleMaking #CreativeDubai
• •Pure, natural, and handcrafted with love, right here in the UAE. Our 100% beeswax candles are made to bring a warm, natural glow to your home. No toxins, no plastics, just pure goodness. Tap to shop our collection.
• •Light Up Your World, Naturally. Discover handcrafted beeswax candles and creative workshops in the heart of the UAE. Your journey into natural crafting starts here.
• •Good vibes and great-smelling candles guaranteed. 😉 Link in bio to book your spot! #CandleTok #DubaiLife #DIY #BeeswaxCandles #UAE
• •Psst... We saved a spot for you. 🕯️ Looking for a creative escape? Our latest workshop dates are live! Come join our community of makers and learn how to craft your very own natural beeswax candles. It's relaxing, it's fun, and you'll leave with something beautiful.