Brand Tone

Passionate, Caring, Quality-Focused, Assuring, Customer-Centric, Supportive

Brand Values

• •Passion for Animals
• •Quality and Excellence
• •Customer Satisfaction
• •Trust and Security
• •Bringing Joy

Best Practices

• •Maintain a passionate and caring tone, focusing on the love for animals and their well-being.
• •Emphasize the quality and excellence of products, highlighting rigorous selection processes.
• •Prioritize customer satisfaction by assuring secure payments, fast shipping, and easy returns.
• •Use language that evokes trust and security, reinforcing the brand's commitment to a positive customer experience.
• •Incorporate elements that convey joy and happiness, reflecting the brand's aim to enhance the daily lives of pets and their owners.

Social Perception

The brand is perceived as luxurious, caring, and high-quality, evoking a sense of royalty and premium care for pets.

Copy Examples

• •"Every product is handpicked with a passion for excellence, because we believe every dog is a Sultan in their own home."
• •"Nous sommes avant tout des passionnés et mettons tout en œuvre pour vous faire découvrir de nouveaux articles qui vous apporteront du bonheur au quotidien." (Above all, we are passionate and do everything possible to help you discover new articles that will bring you happiness every day.)
• •"We are committed to offering you the best products on the market; our selection team follows a rigorous selection and quality control protocol to keep only the best."
• •"Your satisfaction is our priority. Enjoy hassle-free returns and dedicated customer support."
• •"Spoil your furry friend with our regal collection, designed for the Sultan in every dog."