Brand Tone

sentimental, heartfelt, and celebratory. It also carries an element of modern elegance and personalization-focused creativity.

Brand Values

• •Commemorating Memories: The core value is helping customers preserve and cherish significant life moments.
• •Personalization & Uniqueness: Offering highly customizable products that are one-of-a-kind.
• •Thoughtful Gifting: Positioning products as meaningful and heartfelt gifts that show care and consideration.
• •Quality & Aesthetics: Presenting products with a focus on design and visual appeal, suitable for home decor.
• •Emotional Connection: Creating products that resonate on an emotional level with customers and their loved ones.

Best Practices

• •Emphasize "You" and "Your Story": Always bring the focus back to the customer's personal experience and memories. Use words like "your special moment," "celebrate your connection," "your unique design."
• •Use Emotive and Evocative Language: Incorporate words that trigger feelings of love, nostalgia, joy, and connection (e.g., "cherish," "unforgettable," "heartfelt," "celebrate," "treasure").
• •Highlight the Gifting Aspect: Frame products as the perfect solution for thoughtful and unique gifts for various occasions. Use phrases like "the perfect gift for..." or "show them how much you care."
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the clean, modern, and elegant aesthetic of the product visuals and website design. Avoid overly casual slang if it doesn't fit the "elegance" aspect, but keep it warm and approachable.
• •Focus on Benefits, Not Just Features: While mentioning customization options is important, always tie these back to the emotional benefit – e.g., "Customize the date *to forever remember the night you met*." The benefit is the preserved memory and emotion, not just the custom date feature itself.

Social Perception

Positive and Appreciative: Customers and potential customers seem to like the concept of personalized maps and posters. Comments often express admiration for the products and tag others who might appreciate them. Gift-Oriented: The brand is strongly perceived as a source for unique and thoughtful gifts. Emotionally Resonant: Users connect with the idea of capturing a special moment in a tangible, artistic form. Modern & Trendy: The products align with current trends in personalized decor and gifting.

Copy Examples

• •Ad Copy for Facebook/Instagram (Focus: Anniversary): Image: A stylishly framed star map above a couple's hands intertwined. Text: "Remember that first glance? The 'yes' that changed everything? ✨ Freeze that perfect moment under the stars. Create your custom Star Map and relive your most cherished anniversary, year after year. Design yours now and give a gift that tells your unique love story. #LuxArt #StarMap #AnniversaryGift #LoveStory #PersonalizedGift"
• •Product Description Snippet (Focus: Birth Poster): Welcome your little one with a timeless tribute. Our personalized Birth Posters capture the exact details of their arrival – a beautiful, artful reminder of their first precious moments. More than just decor, it’s a piece of your heart, elegantly displayed. Customize with their name, birth date, time, weight, and length for a truly unique keepsake. #LuxArtStudio #BirthPoster #NurseryDecor #NewBabyGift #CherishedMemories
• •TikTok Video Concept (Focus: City Map Gifting): Video: Quick cuts showing a finger pointing to a significant city on a map, then the process of the map being packaged, and finally a happy recipient unboxing it. Voiceover/Text Overlay: That place where it all began... сердце (serdtse - heart). Gift them a memory they can hang on their wall. Our custom City Maps are perfect for birthdays, long-distance loves, or just because! ❤️ Where’s your special place? #LuxArtOfficial #CityMap #PersonalizedGift #GiftIdeas #TravelMemory #UniqueGift
• •Instagram Caption (Focus: General Sentimental): Image: A flat lay of a star map, city map, and birth poster with aesthetic props like a pen, journal, and flowers. Text: Every map tells a story. A first date. A new beginning. A hometown heartbeat. At LuxArt, we help you illustrate those irreplaceable chapters of your life. What moment will you capture? ✨ #LuxArtStudio #PersonalizedArt #MapYourMoments #Keepsake #MeaningfulGifts #HomeDecor
• •Email Subject Line (Focus: Special Offer/Engagement): Unlock a Memory ✨ Your Special Moment, Beautifully Mapped | LuxArt (Body Teaser): Don't let precious memories fade. Turn them into timeless art with a personalized Star Map, City Map, or Birth Poster from LuxArt. Perfect for gifting or cherishing yourself...