Brand Tone

informative, expert, and caring

Brand Values

• •Nature and Natural Ingredients: A strong emphasis is placed on using plant-based ingredients, essential oils, and natural extracts. The brand highlights its commitment to vegan, vegetarian, and organic principles.
• •Scientific Research and Efficacy: The company prides itself on its four research laboratories, scientific approach to product development, and in-vivo efficacy testing exclusively on humans. They stress that their products are not "magic formulas" but the result of scrupulous research and the skillful combination of the best raw materials.
• •Quality and Safety: BeC Natura guarantees its products are tested for nickel and heavy metals, allergens, and impurities, ensuring they are safe even for sensitive skin. They also highlight certifications like V-Label Vegan, 100% Made in Italy, and FSC® certified paper for packaging.
• •Respect for Body and Planet: The brand states that respect for the body's balance and for the planet is at the base of every formula. This includes using biodegradable and recyclable packaging materials and prohibiting GMOs.
• •Family-run Heritage and Experience: Founded in 1982, BeC Natura emphasizes its long history and family-owned nature, positioning itself as a point of reference in Italian cosmeceuticals.
• •Customer Focus and Support: They aim to build a relationship with their customers by offering personalized consultations and support, ensuring clients are "never left alone."
• •Transparency: The company is committed to providing clear information to consumers, as recognized by awards for their communication.

Best Practices

• •Prioritize Education and Information: Always explain the "why" and "how" behind the products. Detail key natural ingredients and their scientifically-backed benefits.
• •Maintain an Expert yet Approachable Voice: Use clear, precise language that conveys scientific credibility, but avoid overly technical jargon that could alienate customers. Frame expertise as a way to support and empower the customer.
• •Emphasize Naturalness and Safety: Consistently highlight the natural origin of ingredients, certifications (vegan, organic), and safety testing (nickel-free, allergen-tested). This reinforces trust and caters to health-conscious consumers.
• •Show Genuine Care and Support: Incorporate phrases that convey empathy and a commitment to the customer's well-being. Position the brand as a helpful guide on their journey to health and beauty.
• •Highlight Heritage and Trustworthiness: Subtly weave in the brand's long history, family origins, and Italian craftsmanship to build a sense of established quality and reliability.

Social Perception

Customers generally perceive BeC Natura positively, highlighting the quality, effectiveness, and naturalness of its products. The brand is seen as trustworthy and genuine, with a strong scientific backing for its natural claims.

Copy Examples

• •Headline: Experience the Synergy of Nature and Science. Body: For 40 years, BeC Natura has meticulously researched the power of nature. Our vegan, plant-based formulas are born in our labs, proven on skin, and designed for your well-being. Discover the difference that true expertise makes.
• •Headline: Gentle Care, Powerful Results. Naturally. Body: Sensitive skin? Demand effective solutions? At BeC Natura, we don't compromise. Our products are rich in natural active ingredients, free from harsh chemicals, and rigorously tested for safety and efficacy. Because your skin deserves both kindness and visible results.
• •Headline: Your Journey to Wellness, Guided by Experts. Body: At BeC Natura, we're more than just products; we're your partners in well-being. Our team of cosmetologists and nutritionists is here to offer personalized advice, helping you find the perfect natural solutions for your unique needs. Let us be by your side.
• •Headline: Rooted in Nature, Refined by Research. Body: BeC Natura: Where ancient herbal traditions meet modern scientific innovation. We transform the finest natural ingredients into high-performance skincare and supplements, crafted with passion in Italy since 1982.
• •Headline: Conscious Beauty, Confident You. Body: Choose BeC Natura for skincare that aligns with your values. Our commitment to vegan, organic, and eco-friendly practices means you can care for your skin while caring for the planet. Radiate health, naturally and ethically.