Brand Tone

Aspirational, Stylish, Confident, Expressive, Enthusiastic, Inviting, Helpful, Inspirational

Brand Values

• •Individuality & Self-Expression: A core message is enabling customers to express their unique style through their furniture choices.
• •Modern Design & Quality: The brand curates and offers modern, contemporary, and mid-century modern furniture, emphasizing design and craftsmanship.
• •Inspiration & Creativity: Be Bold Furniture aims to be a place where customers can get inspired and put their creativity on full display.
• •Customer Experience: The showroom is designed to be an experiential space, and they offer services like a designer trade program.

Best Practices

• •Embrace "Bold" Language: Use strong verbs and evocative adjectives that convey confidence and style. Words like "statement," "define," "elevate," "curated," "iconic," and "expressive" align with the brand.
• •Focus on Individuality: Frame product descriptions and marketing messages around how the furniture helps customers express their personality and create a unique space (e.g., "Craft *your* signature look," "Furniture that tells *your* story").
• •Stay Aspirational but Attainable: While showcasing high-style design, ensure the language feels inspiring and achievable, inviting customers to see themselves living with these pieces.
• •Maintain Enthusiasm for Design: Convey a genuine passion for modern design and the transformative power of well-chosen furniture. This can be through highlighting craftsmanship, unique design features, or new trends.
• •Consistent Calls to Action: Encourage engagement and visits, whether it's to "Explore the collection," "Visit our showroom," "Get inspired," or "Be Bold." Ensure these calls to action reflect the confident and inviting nature of the brand.

Social Perception

Be Bold Furniture is perceived as a go-to destination in Houston for modern and stylish furniture that allows for personal expression. It's seen as a brand that keeps up with design trends while offering timeless modern styles. The emphasis on "bold" choices suggests it appeals to customers who are confident in their style and want their homes to reflect their personality.

Copy Examples

• •Headline: Dare to Define Your Space. Body: Your home is your statement. At Be Bold Furniture, discover pieces that speak your language. Don't just furnish – express. #BeBoldBeYou
• •Headline: Beyond Furniture. It's Your Signature. Body: Stop blending in. Our curated collection of modern and mid-century designs is here to help you craft a home as unique as you are. Explore the bold.
• •Headline: Elevate Your Everyday. Body: Transform your living space from ordinary to extraordinary. Find that perfect statement piece or a complete room refresh that screams 'you'. Visit the Be Bold Furniture showroom and get inspired.
• •Headline: New Arrivals: Icons of Modernity. Body: Fresh off the design floor, our latest collection has landed. Uncompromising style, exceptional quality. Be the first to make these future classics yours. #ModernFurniture #HoustonDesign
• •Headline: Don't Just Dream It. Design It. Body: Your vision for a bolder home starts here. Our team is ready to help you find the pieces that bring your unique style to life. Experience Be Bold Furniture. #InteriorDesignGoals