Brand Tone

Friendly, enthusiastic, and empowering. Bebike's tone should be accessible and relatable, like a friend encouraging you to explore the world on two wheels. It should also be informative and trustworthy, positioning Bebike as a reliable source for cycling knowledge and equipment.

Brand Values

• •Sustainability
• •Community
• •Accessibility
• •Quality
• •Adventure

Best Practices

• •Use inclusive and accessible language, avoiding jargon or overly technical terms.
• •Incorporate Brazilian cultural references and colloquialisms where appropriate to resonate with the local audience.
• •Maintain a consistent brand voice across all platforms, reinforcing Bebike's identity.
• •Emphasize Bebike's commitment to sustainability and eco-friendly practices in all communications.
• •Encourage user-generated content and community engagement to foster a sense of belonging.

Social Perception

Bebike aims to be perceived as an approachable, reliable, and environmentally conscious brand that empowers people to embrace cycling as a healthy and sustainable lifestyle. The brand wants to be seen as a key enabler for cycling adventures in Brazil, offering high-quality products and fostering a strong sense of community.

Copy Examples

• •"Bebike: Sua aventura começa aqui! Encontre a bike perfeita e explore o Brasil com a gente." (Bebike: Your adventure starts here! Find the perfect bike and explore Brazil with us.)
• •"Pedale com confiança! Bebike oferece bikes de alta qualidade e acessórios para todos os ciclistas." (Ride with confidence! Bebike offers high-quality bikes and accessories for all cyclists.)
• •"Junte-se à comunidade Bebike! Compartilhe suas aventuras e inspire outros a pedalar." (Join the Bebike community! Share your adventures and inspire others to ride.)
• •"Bebike: Sustentabilidade em duas rodas. Escolha uma bike ecológica e contribua para um futuro mais verde." (Bebike: Sustainability on two wheels. Choose an eco-friendly bike and contribute to a greener future.)
• •"Dúvidas sobre qual bike escolher? Nossa equipe está pronta para te ajudar!" (Questions about which bike to choose? Our team is ready to help you!)