Brand Tone

caring, reassuring, and trustworthy

Brand Values

• •Safety & Well-being
• •Quality & Trust
• •Parent-centricity
• •Care & Love
• •Naturality

Best Practices

• •Always Prioritize "Safe and Sound": Every piece of copy, from product descriptions to social media updates, should subtly or overtly reinforce the core promise of safety, health, and well-being. Use words like "gentle," "pure," "safe," "nurturing," "protective," "healthy," and "peace of mind."
• •Speak Parent to Parent: Maintain the empathetic and understanding tone established by the brand's origin story. Acknowledge the joys and challenges of parenthood. Use "we" to connect with the audience as fellow parents who understand their needs.
• •Be Clear and Informative, Not Just Emotional: While the caring tone is crucial, parents also need factual information. Clearly explain product benefits, ingredients (especially natural ones), and how products contribute to a baby's health and development, reinforcing trustworthiness.
• •Maintain Visual and Textual Harmony: Ensure the imagery used alongside copy reflects the same soft, caring, and safe aesthetic. A cute, serene image paired with reassuring text creates a stronger, more consistent message than mismatched visuals and words.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with the brand's values (e.g., "sain," "sauf," "naturel," "bien-être," "confiance," "amour," "sérénité") and potentially a list of words to avoid (e.g., overly technical jargon unless explained, fear-mongering language). This helps ensure consistency across all writers and platforms.

Social Perception

Parents looking for safe, natural, and high-quality baby products are likely to perceive the brand positively, aligning with the values communicated. The origin story of parents creating solutions for other parents can foster a sense of connection and trust.

Copy Examples

• •Gentle on skin, peace for your mind. ✨ Our 'Corps Sain' collection is crafted with the purest, natural ingredients because we believe your little one deserves the softest touch and safest care. Sleep soundly knowing they are wrapped in goodness. #BébéSainEtSauf #NaturalBabyCare #ParentingPeace
• •From our family to yours – Bébé Sain et Sauf was born out of a parent's promise: to provide only the best. We struggled to find truly safe and natural options, so we created them. Every product is one we trust for our own children, bringing you that much-needed reassurance. ❤️ #ByParentsForParents #SafeAndSoundBaby #OurPromise
• •Worry Less, Cuddle More: Handpicked Essentials for Your Baby's Well-being
• •Bébé Sain et Sauf: Nurturing Your Little One with Safe, Natural, and Trusted Care. Because their well-being is everything.
• •Navigating parenthood is a journey of love and constant learning. At Bébé Sain et Sauf, we're here to support you every step of the way, offering products that meet the highest standards of safety and quality. You're doing great, and we're honored to be a small part of your beautiful adventure. #ParentingSupport #TrustedByParents #BabyWellbeing