Brand Tone

Youthful and Trendy, Friendly and Approachable, Empowering and Confident, Playful and Fun

Brand Values

• •Affordable Luxury
• •Cruelty-Free
• •Inspiration and Creativity
• •Inclusivity (Implied)
• •Quality and Pigmentation

Best Practices

• •Know Your #BebellaBabe: Always write with your target audience in mind – youthful, trend-aware, and looking for affordable, quality, cruelty-free makeup. Use language, references, and emojis that resonate with them.
• •Embrace the Fun & Friendly Vibe: Keep the language upbeat, positive, and approachable. Don't be afraid to use playful words, exclamation points (in moderation), and engaging questions.
• •Highlight Core Values Consistently: Weave in mentions of "cruelty-free," "affordable luxury," "pigmented," and "creative expression" naturally within your copy across all platforms.
• •Stay Current with Trends (Authentically): Incorporate relevant beauty trends, popular slang (if it fits naturally), and social media challenges into your content, especially on platforms like TikTok and Instagram.
• •Create a Tone of Voice Guide: Develop a simple internal guide with do's and don'ts, approved emojis, common hashtags, and examples of on-brand copy to ensure everyone creating content for BeBella Cosmetics stays aligned.

Social Perception

Positive for Affordability and Trendiness, Appreciation for Cruelty-Free Stance, Engaged Community, Influencer Collaborations Noted, Mixed Product Experiences, Awareness of Social Media Impact

Copy Examples

• •✨ Turn up the VIVID! ✨ Our NEW 'Technicolor Dreams' palette just dropped, and WOW, these shades are EVERYTHING! 🌈 From electric blues to fiery corals, get ready to unleash your inner artist. Who’s ready to create some magic? 💖 #bebellacosmetics #TechnicolorDreams #newmakeup #eyeshadowpalette #crueltyfreebeauty #bebellababe
• •Watch our #bebellababe @[influencer_handle] absolutely SLAY this cut crease using our 'Define & Shine' liner and 'Galaxy Dust' glitters! ✨ Full tutorial on our YouTube! 😉 You GOT THIS! 🔥 #makeuptutorial #glittermakeup #bebellacosmetics #crueltyfree #makeuphacks
• •Hey, #bebellababes! 👋 Treat yourself (you deserve it!) 😉 Our Spring Glow-Up Sale is ON NOW! 🌷 Get up to 30% OFF your fave lippies, palettes, and brushes. Affordable luxury just got even sweeter! Shop link in bio! 🛍️ #bebellasale #makeupsale #affordablemakeup #crueltyfreecosmetics
• •Get ready to GLOW like never before! Our 'Stardust Beam' Highlighter delivers an intense, buildable shimmer that catches the light in all the right places. This creamy, cruelty-free formula blends like a dream for that perfect lit-from-within look. Shine bright, #bebellababe! ✨
• •💖 NEW Drops + You-Deserve-It Treats Inside, #bebellababe! 💖