Brand Tone

Appreciative, engaging, trustworthy, reassuring, and enthusiastic.

Brand Values

• •Customer Satisfaction
• •Quality and Realism
• •Child Development and Joy
• •Passion for the Baby and Mother Niche
• •Accessibility and Service

Best Practices

• •Use enthusiastic language to describe products and their benefits.
• •Highlight customer satisfaction and guarantees prominently.
• •Incorporate user-generated content and actively engage with customers.
• •Focus on the emotional connection between products and the joy they bring to children and mothers.
• •Maintain a trustworthy and reassuring tone by providing clear policies and responsive customer service.

Social Perception

A brand that is perceived as providing high-quality, realistic products that bring joy and stimulate children's development. The brand values customer satisfaction and builds trust through excellent service and clear policies. Potential for confusion with similarly named brands needs to be mitigated.

Copy Examples

• •"Petit ange, immense émerveillement" (Little angel, immense wonder)
• •"The details are incredible, very realistic," (customer quote)
• •"Perfect for stimulating the imagination of little ones." (customer quote)
• •"Elles captivent l'attention de mon bébé pendant des heures" (They captivate my baby's attention for hours).
• •100% satisfait ou remboursé pendant 30 jours (100% satisfaction or money back for 30 days)