Brand Tone

Nurturing & Caring, Informative & Gentle, Community-Oriented, Enthusiastic & Positive

Brand Values

• •Natural Ingredients
• •Well-being & Self-Care
• •Ethical Choices
• •Handcrafted/Artisanal Quality
• •Simplicity & Purity

Best Practices

• •Develop a Brand Voice Guide: Document your tone (e.g., nurturing, informative, gentle), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on "You" Language: Address the customer directly. Instead of "Our products are designed to...", try "You'll feel relaxed and rejuvenated with..."
• •Highlight Benefits, Not Just Features: Explain how the natural ingredients or aromatherapy properties will positively impact the customer's well-being and daily life. (e.g., "Soothes tired muscles" vs. "Contains arnica").
• •Maintain Authenticity: If the brand values natural and handcrafted, the language should feel genuine and personal, not overly corporate or trendy if it doesn't fit. Share the passion behind the products.
• •Consistent Visuals and Language: Ensure that the tone of your copy is reflected in your imagery, color palettes, and overall design across all platforms. For a natural brand, this might mean earthy tones, soft lighting, and images of botanicals.

Social Perception

Small, local business specializing in natural skincare and aromatherapy, catering to individuals interested in well-being and potentially vegan products.

Copy Examples

• •Unwind your day the natural way. ✨ Our Relaxing Lavender Body Oil is crafted with the purest lavender to soothe your senses and nourish your skin. Perfect for a pre-bedtime massage or a calming moment just for you. Tap to embrace tranquility. #BeBeautifulSkincare #Aromatherapy #NaturalWellness #VeganFriendly #SelfCare
• •At Be Beautiful, we believe that true radiance comes from within, nurtured by the gentle power of nature. We handcraft our skincare and aromatherapy blends with love, using only the finest natural and vegan-friendly ingredients. Discover a simpler path to rejuvenation and let your inner beauty shine.
• •🌿 Your Weekly Dose of Calm: Discover What's New at Be Beautiful!
• •5 Ways Aromatherapy Can Transform Your Daily Routine (and Your Mood!)
• •Treat yourself (or someone special!) 💖 This week, enjoy 15% off our entire range of Frankincense & Rose infused products. Experience the rejuvenating magic of nature. Shop link in bio! #BeBeautiful #NaturalSkincare #VeganBeauty #AromatherapyGifts #SpecialOffer