Brand Tone

informative, solution-oriented, and aspiring to be seen as modern.

Brand Values

• •Innovation
• •Practicality and Functionality
• •Style and Aesthetics
• •Customer Benefit
• •Order and Efficiency

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (helpful, modern, solution-oriented), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: While features are important, always translate them into how they make the customer's life easier, more stylish, or more organized. Use "you-centric" language.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy matches the style of the visuals. If the products are modern and sleek, the language should be too—avoid overly casual or outdated slang unless it’s a deliberate part of the brand persona.
• •Be Consistent Across All Channels: The tone used on Instagram should align with Facebook, email newsletters, website copy (once public), and any customer service interactions. This builds trust and recognition.
• •Listen and Adapt (Slightly): Pay attention to how your audience responds to your content. While maintaining the core tone, you can make small adjustments based on engagement and feedback. For instance, if question-based posts get more interaction, incorporate more of them while keeping the helpful and modern voice.

Social Perception

Emerging Brand: Due to the recent activity and limited engagement, the public perception is still forming. It's likely viewed as a new entrant in the online home goods market.

Copy Examples

• •Headline: Stop Searching, Start Organizing! ✨ Body: Tired of cluttered countertops and overflowing drawers? Discover Liravo's innovative solutions to bring calm and style back to your home. Shop smart, live simpler. #HomeOrganization #LiravoLiving
• •Headline: Your Kitchen's New Best Friend. 🍳 Body: Meet the [Product Name, e.g., Rotating Spice Rack] that's revolutionizing meal prep. Maximize space, minimize hassle, and add a touch of modern elegance to your culinary haven. Get yours with 10% off using LIRA10! #KitchenGadgets #SmartSolutions #Liravo
• •Headline: Small Space? Big Style! 💡 Body: Don't let limited square footage cramp your style. Liravo’s clever, space-saving home accessories are designed for modern living. Transform your home into a stylish and functional sanctuary. #StylishHome #SpaceSaving #LiravoDesign
• •Headline: Effortless Home, Elevated Living. 🏡 Body: At Liravo, we believe a well-organized home is the key to a happier life. Explore our collection of household helpers designed to simplify your routines and beautify your space. What will you organize first? #HomeInspo #ModernLiving #Liravo
• •Headline: Declutter Your Life, Beautifully. ✨ Body: From chic bathroom organizers to smart kitchen tools, Liravo brings you curated essentials that blend practicality with modern design. Create a home you love coming back to. P.S. Don't forget your 10% discount: LIRA10. #HomeEssentials #Declutter #LiravoStyle