Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Helpful & Informative, Community-Oriented, Value-Driven

Brand Values

• •Accessibility/Affordability
• •Quality & Value
• •Community Support
• •Transparency & Honesty
• •Customer Satisfaction

Best Practices

• •Stay Enthusiastic and Passionate: Let genuine excitement for mechanical keyboards shine through in all communications. Use descriptive language that conveys the sensory experience of using the products (e.g., "piece of beauty," "pleasure to type on," "signature clack").
• •Prioritize Affordability and Value in Messaging: Consistently highlight how BeaverKeys helps make the hobby accessible. Frame product descriptions and promotions around getting the best value.
• •Maintain an Approachable and Helpful Voice: Write as if you're talking to a fellow hobbyist. Be open to questions, offer clear explanations, and avoid overly technical jargon where simpler terms suffice. Emphasize the "honest opinions" aspect.
• •Engage with the Community Authentically: Participate in discussions, respond to comments thoughtfully, and share user-generated content (with permission). Show that BeaverKeys is an active and supportive member of the mechanical keyboard scene.
• •Showcase, Don't Just Tell: Continue using high-quality visuals (photos and videos), ASMR content, and build guides. Let the products and their performance speak for themselves, supported by clear and informative descriptions. Founder Peter's personal involvement in testing and content creation is a strong asset.

Social Perception

Positive Reputation, Trusted Canadian Vendor, Good Customer Service, Affordable Option, Knowledgeable & Passionate

Copy Examples

• •Headline: Unlock Your Ultimate Typing Experience Without Breaking the Bank. Body: At BeaverKeys, we believe everyone deserves a keyboard that feels and sounds amazing. Explore our hand-tested selection of switches, keycaps, and kits curated for value and performance. Build your dream setup today! #AffordableKeebs #CustomMechanicalKeyboard
• •Headline: From Our Desk to Yours: Quality You Can Feel. Body: Peter, our founder, personally tests every product we stock. Why? Because like you, we're passionate about the perfect click, clack, or thock. Get honest advice and top-notch gear at BeaverKeys.ca. #KeyboardCommunity #TriedAndTested
• •Headline: Sound On! 🔊 ASMR Keyboard Builds That Inspire. Body: Dive into the satisfying world of custom keyboards with our latest build video! Featuring [Product Name] switches and [Keycap Set], this setup is pure auditory bliss. What are you building next? Share your dream specs! #TypingASMR #BeaverKeysBuilds
• •Headline: Your Canadian Hub for All Things Mechanical Keyboards. Body: Stop searching high and low! BeaverKeys offers fast shipping from Ottawa and a growing selection of affordable, high-quality keyboard components. Supporting your hobby, one keycap at a time. #CanadasKeyboardStore #MechanicalKeyboardsCanada
• •Headline: Got Questions? We've Got Keys (and Answers!). Body: New to the hobby or a seasoned pro? We're here to help you find the perfect parts for your next build. Friendly advice and all the gear you need – that's the BeaverKeys promise. Reach out or browse our latest arrivals! #KeyboardHelp #FriendlyService