Brand Tone

Humorous & Comedic, Authentic & Relatable, Spooky & Quirky, Energetic & Engaging, Candid & Outspoken

Brand Values

• •Individuality & Self-Expression
• •Community & Connection
• •Authenticity
• •Entertainment & Escapism
• •Giving Back
• •Entrepreneurial Spirit

Best Practices

• •Embrace the "SpookyBoo" Persona: Inject Celina's signature humor, quirkiness, and a touch of spookiness into all copy. Use emojis and colloquialisms that align with her online voice.
• •Prioritize Authenticity: Share real (though curated) moments and feelings. Avoid overly polished corporate speak. The audience connects with her because she feels genuine.
• •Foster Community: Use inclusive language like "spooky fam," "besties," or "weirdos" to reinforce the sense of belonging. Encourage interaction and user-generated content.
• •Keep it Energetic and Upbeat: Even when discussing spooky or serious topics, maintain an underlying positive and entertaining energy.
• •Be Consistent Across Platforms: While the format may change (e.g., short TikTok captions vs. longer email newsletters), the core brand voice – humorous, authentic, quirky – should remain recognizable.

Social Perception

Positive: A large segment of her audience views her as a genuine, funny, and relatable friend. They appreciate her humor, honesty, and the sense of community she fosters.

Copy Examples

• •(IG Post for "Stay Weird" Hoodie): "Normal is overrated. Embrace your inner weirdo with our super-comfy 'Stay Weird' hoodie. Perfect for haunted house hangouts or just, you know, being unapologetically YOU. Link in bio, spooky fam! #StayWeird #SpookyBooMerch #BeYourself"
• •(TikTok Video Script Teaser): "Ever have one of those days? Yeah, me too. Probably while sleepwalking. 🤪 New 'Stay Weird' long-sleeve just dropped to make those days a little cozier and a lot more... me. Get yours before my sleepwalking alter-ego buys them all! #CelinaSpookyBoo #StayWeirdAndComfy #NewMerch"
• •(Facebook Ad for a Book): "Dive into a world सेवा (seva - a little bit of Hindi for 'service' or in this context, 'offering') of spooky tales and quirky characters! My latest book is here to keep you company on those dark and stormy nights (or just your average Tuesday). Grab your copy and let's get weird! #SpookyReads #CelinaSpookyBooBooks #AuthorLife"
• •(Website Banner for Beauty Product - if relaunched): "Warning: May cause excessive giggling and an urge to tell dad jokes. Our [Product Name] is back! Get ready to slay, spook, and laugh your way through the day. ✨ #BeautyXBoo #SpookyGlam #MakeupFun"
• •(Email Newsletter Subject Line): "You're Invited... to Stay Weird With Us! (New Merch Inside!)"